{"id":28368,"date":"2025-06-10T16:45:14","date_gmt":"2025-06-10T14:45:14","guid":{"rendered":"https:\/\/www.armandotesta.it\/?post_type=project&#038;p=28368"},"modified":"2025-06-10T16:45:14","modified_gmt":"2025-06-10T14:45:14","slug":"rete-oncologica-piemonte-e-valle-daosta-cosa-faresti-per-amore","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/rete-oncologica-piemonte-e-valle-daosta-cosa-faresti-per-amore\/","title":{"rendered":"Rete Oncologica Piemonte e Valle d\u2019Aosta &#8211; Cosa faresti per amore?"},"content":{"rendered":"<div id=\"block_e3490a03d124333114b8c7b951fcfab0\" class=\"overflow-hidden mb-16 md:mb-28 col-span-full md:col-span-10 md:col-start-2\">\n    \n        <div class=\"px-4 md:px-5\">\n            <div class=\"swiper at_project_slider overflow-visible md:w-5\/6\">\n                <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide h-auto group relative\">\n                    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https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_rassegnaStampa-300x169.jpg 300w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_rassegnaStampa-1024x576.jpg 1024w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_rassegnaStampa-768x432.jpg 768w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_rassegnaStampa-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_quote.png\" alt=\"\" class=\"wp-image-28348\" srcset=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_quote.png 1920w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_quote-300x169.png 300w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_quote-1024x576.png 1024w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_quote-768x432.png 768w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_quote-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>","protected":false},"featured_media":28456,"template":"","project_category":[],"client":[],"hub":[],"media_type":[],"unit":[],"class_list":["post-28368","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":{"date":"20250509","filename_pim":"HPV_VideoCase_Ospedale Regina Margherita","slider_title":"","slider":false,"title":"Cosa faresti per amore?","text":"Torino, 14 febbraio, ore 6.<br \/>\r\n\u00c8 l\u2019alba del giorno di San Valentino e la citt\u00e0 si sveglia in modo insolito.<br \/>\r\nSul ponte davanti alla Gran Madre c\u2019\u00e8 un gigantesco striscione totalmente unbranded con la domanda <strong>\u00abCosa faresti per amore?\u00bb<\/strong>. Nello stesso momento, in citt\u00e0 iniziano a comparire card e stickers con la stessa scritta. Sono centinaia e sono ovunque: vetrine, bagni dei locali, parabrezza, lampioni, bacheche di scuole e universit\u00e0.<br \/>\r\n\u00c8 cos\u00ec che inizia il passaparola: i social si riempiono di contenuti e i quotidiani &#8211; su tutti La Stampa &#8211; si riempiono di articoli.<br \/>\r\nTre giorni dopo, il 17 febbraio, arriva la risposta alla domanda:<strong>\u00abIl vero gesto d\u2019amore \u00e8 vaccinarsi contro l\u2019HPV\u00bb<\/strong>.<br \/>\r\nSi tratta quindi di una campagna sociale di sensibilizzazione, che prende vita con i volti di 6 talent che si sono generosamente prestati alla causa: Pecco Bagnaia e la moglie Domizia Castagnini, Eleonora Carisi, Shade, Pietro Morello, Psicologa Cruda.<br \/>\r\nCome asset hero, un video per i canali social con una colonna sonora composta ad hoc dal rapper Shade, con uno dei suoi freestyle. La call to action finale \u00e8 focalizzata a un obiettivo molto chiaro: portare pi\u00f9 persone possibili all\u2019Open Day vaccinale del 2 marzo.<br \/>\r\nRisultato raggiunto superando anche le aspettative, con oltre 400 dosi somministrate in 9 ore.","subtitle":"Rete Oncologica Piemonte e Valle d\u2019Aosta","image":{"ID":28305,"id":28305,"title":"HPV_CaseStudy_Cover","filename":"HPV_CaseStudy_Cover.jpg","filesize":490089,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover.jpg","link":"https:\/\/www.armandotesta.it\/it\/project\/rete-oncologica-piemonte-e-valle-daosta-cosa-faresti-per-amore\/hpv_casestudy_cover-2\/","alt":"","author":"1","description":"","caption":"","name":"hpv_casestudy_cover-2","status":"inherit","uploaded_to":28368,"date":"2025-05-09 13:05:47","modified":"2025-05-09 13:05:47","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover.jpg","2048x2048-width":1920,"2048x2048-height":1080,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover-600x600.jpg","post-thumbnail-width":600,"post-thumbnail-height":600,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover.jpg","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":169,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover.jpg","gform-image-choice-md-width":400,"gform-image-choice-md-height":225,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/05\/HPV_CaseStudy_Cover.jpg","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":338}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rete Oncologica Piemonte e Valle d\u2019Aosta - Cosa faresti per amore? 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