{"id":27999,"date":"2025-02-05T10:49:52","date_gmt":"2025-02-05T09:49:52","guid":{"rendered":"https:\/\/www.armandotesta.it\/?post_type=project&p=27999"},"modified":"2025-02-05T10:49:52","modified_gmt":"2025-02-05T09:49:52","slug":"lavazza-calendario-2025","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/lavazza-calendario-2025\/","title":{"rendered":"Lavazza – Calendario 2025"},"content":{"rendered":"
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La video strategy social ha lavorato su feed e stories, restando fedele ai trittici del Calendario. Tre sono state le tipologie di reel previste in feed: sul brand, sui talent, sulle persone. A completare l\u2019ecosistema, la gestione di contenuti e UI della sezione del sito corporate Lavazza. <\/p>\n\n\n

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BLEND!","text":"Il Calendario 2025 celebra i 130 anni di Lavazza attraverso uno dei valori fondanti del marchio: il blending.
\r\nIl concetto di \u201cmiscela\u201d – inventata da Luigi Lavazza nel 1895 – vive ancora oggi, inteso come costante opportunit\u00e0 di crescita e contaminazione positiva.
\r\nIl Calendario \u00e8 quindi un invito aperto ed entusiasta alla condivisione, rivolto a tutti coloro che hanno contribuito alla crescita del marchio in oltre un secolo: talent, ambassador, baristi, trainer, dipendenti e coffee lovers.
\r\nLa struttura \u00e8 quella di un bancone infinito, un affresco senza limiti e senza barriere a cui siedono anche ospiti internazionali come Whoopi Goldberg, Jannik Sinner, BigMama e lo stesso fotografo del Calendario, il talento franco-senegalese Omar Victor Diop.
\r\nIl Calendario \u00e8 quindi un\u2019occasione per festeggiare i 130 anni di Lavazza in una celebrazione che unisce generazioni, culture, origini e mindset diversi. E per questo il bancone attraversa quattro aree tematiche: Blending Cultures, Blending Times, Blending Roots e Blending Minds.","subtitle":"CALENDARIO LAVAZZA 2025","filename_pim":"Cal25_LANCIO","image":{"ID":27886,"id":27886,"title":"LavazzaCalendario2025_Cover","filename":"LavazzaCalendario2025_Cover.jpg","filesize":174578,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover.jpg","link":"https:\/\/www.armandotesta.it\/it\/project\/lavazza-calendario-2025\/lavazzacalendario2025_cover-2\/","alt":"","author":"1","description":"","caption":"","name":"lavazzacalendario2025_cover-2","status":"inherit","uploaded_to":27999,"date":"2025-01-15 15:51:00","modified":"2025-01-15 15:51:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover.jpg","2048x2048-width":1920,"2048x2048-height":1080,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover-600x600.jpg","post-thumbnail-width":600,"post-thumbnail-height":600,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover-300x300.jpg","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":300,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover-400x400.jpg","gform-image-choice-md-width":400,"gform-image-choice-md-height":400,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/01\/LavazzaCalendario2025_Cover-600x600.jpg","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":600}}},"yoast_head":"\nLavazza - Calendario 2025 - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/project\/lavazza-calendario-2025\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lavazza - Calendario 2025 - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"La video strategy social ha lavorato su feed e stories, restando fedele ai trittici del Calendario. 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