{"id":27343,"date":"2024-07-09T19:35:19","date_gmt":"2024-07-09T17:35:19","guid":{"rendered":"https:\/\/www.armandotesta.it\/project\/pan-di-stelle-less-light-more-dreams\/"},"modified":"2024-10-15T18:04:51","modified_gmt":"2024-10-15T16:04:51","slug":"pan-di-stelle-less-light-more-dreams","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/pan-di-stelle-less-light-more-dreams\/","title":{"rendered":"PAN DI STELLE &#8211; LESS LIGHT, MORE DREAMS"},"content":{"rendered":"\n<p>Parallelamente al film, un social pack e una landing page dedicata hanno approfondito i temi e i benefici, in particolare emotivi e relazionali, di un uso minore e pi\u00f9 consapevole dell\u2019illuminazione domestica.<br\/>Simbolo \u201cguida\u201d del progetto \u00e8 sempre la grande stella-luna che caratterizza la campagna Pan di Stelle \u201cSogna, \u00e8 buonissimo\u201d e che qui si trasforma in un simbolico interruttore dimmer, che ruotando abbassa l\u2019intensit\u00e0 luminosa.<\/p>\n<div id=\"block_badd5a5756b2e857a1eaad1421c56229\" class=\"relative col-span-full md:col-span-10 md:col-start-2\">\n    <img decoding=\"async\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-COVER_website2.jpg\" alt=\"\" class=\"aspect-auto w-full object-cover\">            <a data-video='{\"source\": [{\"src\":\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/PANDISTELLE_INTRO_ANIMATION_sito.mp4\", \"type\":\"video\/mp4\"}], \"attributes\": {\"preload\": false, \"playsinline\": true, \"controls\": true}}' data-poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-COVER_website2.jpg\" class=\"js-video-lightbox w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer\">\n                <span class=\"text-14 uppercase\">Play<\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                    <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                <\/svg>\n            <\/a>\n    <\/div><div id=\"block_c5b7f49358436ef93e9ea799815aad07\" class=\"relative col-span-full md:col-span-10 md:col-start-2\">\n    <img decoding=\"async\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-COVER_website1.jpg\" alt=\"\" class=\"aspect-auto w-full object-cover\">            <a data-video='{\"source\": [{\"src\":\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/PANDISTELLE_INTRO_CARD_sito.mp4\", \"type\":\"video\/mp4\"}], \"attributes\": {\"preload\": false, \"playsinline\": true, \"controls\": true}}' data-poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-COVER_website1.jpg\" class=\"js-video-lightbox w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer\">\n                <span class=\"text-14 uppercase\">Play<\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                    <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                <\/svg>\n            <\/a>\n    <\/div>\n<p>Un piano editoriale che si \u00e8 poi evoluto con molteplici contenuti, come il lancio del Pigiama Party Pan di Stelle.<\/p>\n<div id=\"block_2d837e59b6e8a083b33224a725d77467\" class=\"relative col-span-full md:col-span-10 md:col-start-2 wall_block\">\n        <div class=\"grid grid-cols-2 md:grid-cols-5 translate-x- gap-4 md:gap-5\">\n\n                        <div class=\"relative\">\n                                            <!-- Video.js player -->\n                        <video id=\"videoWall0_block_2d837e59b6e8a083b33224a725d77467\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-Social1_COVER.jpg\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/PDS-MLPS_Milano.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/a>\n                                        <\/div>\n                                <div class=\"relative\">\n                                            <!-- Video.js player -->\n                        <video id=\"videoWall1_block_2d837e59b6e8a083b33224a725d77467\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-Social2_COVER.jpg\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/GAIA_V01_animazione_color.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/a>\n                                        <\/div>\n                                <div class=\"relative\">\n                                            <!-- Video.js player -->\n                        <video id=\"videoWall2_block_2d837e59b6e8a083b33224a725d77467\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-Social3_COVER.jpg\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/MIA_V01_animazione_color.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        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preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-Social4_COVER.jpg\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/ROMEO_V01_animazione_color.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/a>\n                                        <\/div>\n                                <div class=\"relative\">\n                                            <!-- Video.js player -->\n                        <video id=\"videoWall4_block_2d837e59b6e8a083b33224a725d77467\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-Social5_COVER.jpg\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/TIFFANY_ROMEO_V01_animazione_color.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n 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<\/div>\n<\/div>\n\n<style>\n    \/* .img-wall {\n        aspect-ratio: 9\/16;\n    } *\/\n<\/style>","protected":false},"featured_media":26649,"template":"","project_category":[10436],"client":[],"hub":[],"media_type":[],"unit":[],"class_list":["post-27343","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-fireworks"],"acf":{"image":{"ID":26530,"id":26530,"title":"Pan_di_stelle-Meno_Luce_piu_sogni-COVER","filename":"Pan_di_stelle-Meno_Luce_piu_sogni-COVER.jpg","filesize":42289,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-COVER.jpg","link":"https:\/\/www.armandotesta.it\/it\/project\/pan-di-stelle-less-light-more-dreams\/pan_di_stelle-meno_luce_piu_sogni-cover-2\/","alt":"","author":"1","description":"","caption":"","name":"pan_di_stelle-meno_luce_piu_sogni-cover-2","status":"inherit","uploaded_to":27343,"date":"2024-07-09 16:30:09","modified":"2024-10-15 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LUCE, PI\u00d9 SOGNI","text":"<p class=\"p1\">In un momento in cui sempre pi\u00f9 spesso si sente parlare di risparmio energetico, il progetto \u201cMeno Luce, Pi\u00f9 Sogni\u201d nasce da un\u2019intuizione.<\/p><br \/>\n<p class=\"p1\"><br>Cos\u00ec abituati a tenere acceso tutto, le luci di casa ma anche i device luminosi che abbiamo sempre con noi, non solo ci stiamo perdendo il cielo, ma anche la potenza immaginativa che la penombra regala.<\/p><br \/>\n<p class=\"p1\">Abbassare o spegnere la luce anche solo 10 minuti prima ogni sera, agisce non solo in un\u2019ottica di risparmio energetico, ma soprattutto \u00e8 un piccolo gesto che accende l\u2019energia pi\u00f9 potente che abbiamo: quella dei sogni e della fantasia. Abbassando la luce i sensi si amplificano, \u00e8 pi\u00f9 facile sentirsi vicini, l\u2019ascolto di una fiaba diventa ancora pi\u00f9 magico, aumentano la capacit\u00e0 di immaginare, la memoria e la concentrazione. E naturalmente si torna a riscoprire la meraviglia del cielo stellato.  <\/p><br \/>\n<p class=\"p1\">Un gruppo di bambini \u2013 undici come le stelle del biscotto Pan di Stelle \u2013 hanno lanciato il progetto \u201cMeno luce, pi\u00f9 Sogni\u201d con un film di 30\u201d pianificato su media digital e social.<\/p><br \/>\n<p class=\"p1\"><\/p>","subtitle":"PAN DI STELLE","filename_pim":"Pan di Stelle Meno Luce piu Sogni"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PAN DI STELLE - LESS LIGHT, MORE DREAMS - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/project\/pan-di-stelle-less-light-more-dreams\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PAN DI STELLE - LESS LIGHT, MORE DREAMS - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Parallelamente al film, un social pack e una landing page dedicata hanno approfondito i temi e i benefici, in particolare emotivi e relazionali, di un uso minore e pi\u00f9 consapevole dell\u2019illuminazione domestica.Simbolo \u201cguida\u201d del progetto \u00e8 sempre la grande stella-luna che caratterizza la campagna Pan di Stelle \u201cSogna, \u00e8 buonissimo\u201d e che qui si trasforma [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armandotesta.it\/it\/project\/pan-di-stelle-less-light-more-dreams\/\" \/>\n<meta property=\"og:site_name\" content=\"Armando Testa\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-15T16:04:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/07\/Pan_di_stelle-Meno_Luce_piu_sogni-THUMB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/pan-di-stelle-less-light-more-dreams\\\/\",\"url\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/pan-di-stelle-less-light-more-dreams\\\/\",\"name\":\"PAN DI STELLE - LESS LIGHT, MORE DREAMS - Armando Testa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/pan-di-stelle-less-light-more-dreams\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/pan-di-stelle-less-light-more-dreams\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armandotesta.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Pan_di_stelle-Meno_Luce_piu_sogni-THUMB.jpg\",\"datePublished\":\"2024-07-09T17:35:19+00:00\",\"dateModified\":\"2024-10-15T16:04:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/pan-di-stelle-less-light-more-dreams\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/pan-di-stelle-less-light-more-dreams\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/pan-di-stelle-less-light-more-dreams\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.armandotesta.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Pan_di_stelle-Meno_Luce_piu_sogni-THUMB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.armandotesta.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Pan_di_stelle-Meno_Luce_piu_sogni-THUMB.jpg\",\"width\":1024,\"height\":656},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/pan-di-stelle-less-light-more-dreams\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PAN DI STELLE &#8211; 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