{"id":27202,"date":"2024-09-30T15:52:50","date_gmt":"2024-09-30T13:52:50","guid":{"rendered":"https:\/\/www.armandotesta.it\/?post_type=project&#038;p=27202"},"modified":"2024-09-30T17:33:18","modified_gmt":"2024-09-30T15:33:18","slug":"bionike-per-il-tuo-sguardo-lassoluto","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/bionike-per-il-tuo-sguardo-lassoluto\/","title":{"rendered":"BIONIKE PER IL TUO SGUARDO, L&#8217;ASSOLUTO"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/FotoSingola-1-1024x576.png\" alt=\"\" class=\"wp-image-27200\" srcset=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/FotoSingola-1-1024x576.png 1024w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/FotoSingola-1-300x169.png 300w, 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IL TUO<br>SGUARDO,<br>L\u2019ASSOLUTO","text":"Se per i tuoi occhi vuoi il massimo della delicatezza ma anche il massimo delle performance non devi fermarti l\u00e0 dove si fermano i comuni mascara. Devi puntare pi\u00f9 in alto, verso un livello che non pu\u00f2 avere termini di paragone: l\u2019assoluto.<br \/>\r\nDa questo insight nasce la campagna del nuovo mascara Bionike Defence Color Absolute, creato per garantire la massima tollerabilit\u00e0 anche per gli occhi pi\u00f9 sensibili.<br \/>\r\nLa creativit\u00e0 ci porta in un immaginario etereo e delicato, in cui la protagonista \u00e8 alla ricerca di qualcosa di eccezionale per il suo sguardo: un mascara che combina volume, lunghezza e curvatura con una formula di ultima generazione. La location in cui \u00e8 stato girato lo spot \u00e8 l\u2019iconica Muralla Roja, celebre edificio postmoderno dell\u2019architetto Ricardo Bofill. Una struttura composta da un dedalo di scale dai colori tono su tono che si intersecano generando un effetto labirinto unico nel suo genere ma anche una metafora del mondo della cosmesi, in cui il consumatore \u00e8 la ricerca del meglio e rischia di essere disorientato dal sovraffollamento del mercato. l claim della campagna, \u201cPer il tuo sguardo, l\u2019assoluto\u201d \u00e8 un invito a elevare le proprie aspettative in fatto di make-up. A non accontentarsi mai, a cercare sempre il meglio in termini di delicatezza e performance, scegliendo il prodotto che meglio sa coniugare questi due aspetti in assoluto.","subtitle":"BIONIKE","image":{"ID":27191,"id":27191,"title":"Cover","filename":"Cover-3.png","filesize":1822807,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3.png","link":"https:\/\/www.armandotesta.it\/it\/project\/bionike-per-il-tuo-sguardo-lassoluto\/cover-6-2\/","alt":"","author":"1","description":"","caption":"","name":"cover-6-2","status":"inherit","uploaded_to":27202,"date":"2024-09-27 12:10:13","modified":"2024-09-27 12:10:13","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3-768x432.png","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3-1024x576.png","large-width":1024,"large-height":576,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3.png","2048x2048-width":1920,"2048x2048-height":1080,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3-600x600.png","post-thumbnail-width":600,"post-thumbnail-height":600,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3.png","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":169,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3.png","gform-image-choice-md-width":400,"gform-image-choice-md-height":225,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/09\/Cover-3.png","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":338}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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