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IN MOVIMENTO","text":"Lancia presenta il suo nuovo modello con uno spot che celebra l\u2019eleganza italiana attraverso l\u2019arte. <br>Il TVC vede protagonista la nuova Lancia Ypsilon e alcuni capolavori pittorici italiani riportati in vita in un contesto urbano che evoca De Chirico, ma in chiave moderna, seguendo l\u2019approccio \u201cprogressive e classic\u201d del brand.<br>\u201cLa Dama con Ermellino\u201d e \u201cL\u2019uomo Vitruviano\u201d di Leonardo da Vinci, \u201cLa donna in abito giallo\u201d di Amedeo Modigliani, \u201cIl bacio\u201d di Francesco Hayez e il particolare della \u201cCreazione di Adamo\u201d di Michelangelo vengono fermati in posa al passaggio della nuova Lancia Ypsilon, grazie alla combinazione di luci e slow-motion, per sottolineare cos\u00ec il tributo e il contributo che il \u201cCapolavoro in movimento\u201d rende al patrimonio artistico italiano.<br>Ad accompagnare lo spot girato a Roma dal regista Michael Jurkovac, \u00e8 l\u2019aria musicale \u201cCasta Diva\u201d tratta dall\u2019Opera \u201cNorma\u201d di Bellini in una reinterpretazione che unisce il classico al contemporaneo.<br>Oltre al TVC, il concept di campagna \u00e8 stato declinato a 360\u00b0 gradi coinvolgendo anche i canali social del brand.    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