{"id":26728,"date":"2024-07-09T19:49:07","date_gmt":"2024-07-09T17:49:07","guid":{"rendered":"https:\/\/www.armandotesta.it\/project\/mediaworld-tech-is-woman\/"},"modified":"2024-07-18T12:32:34","modified_gmt":"2024-07-18T10:32:34","slug":"mediaworld-tech-is-woman","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/mediaworld-tech-is-woman\/","title":{"rendered":"MEDIAWORLD &#8211; TECH IS WOMAN"},"content":{"rendered":"<div id=\"block_819375a19d4c9f7d4a0726f7762b3d69\" class=\"col-span-full md:col-span-10 md:col-start-2\">\n    <div class=\"grid grid-cols-1 md:grid-cols-10 md:grid-rows-6 gap-4 md:gap-5 aspect-horizontal\">\n                        <div class=\"relative md:col-span-6 md:row-span-3\">\n                    <img decoding=\"async\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/06\/MediaWorld-Tech_is_woman_Img1_soggetto2.jpg\" class=\"w-full h-full object-contain\" \/>                <\/div>\n\n                <div 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src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/Tech is Woman_ Alice, 17 anni.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a id=\"play-buttonTwo\" class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 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      <div class=\"relative md:col-span-4 md:row-span-6\">\n                                            <!-- Video.js player -->\n                        <video id=\"videoMosaicTwoblock_410b0d8760d4e7718e7cb33c99ac581f\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/06\/AT_Progetti-Cover_Digital_Soggetto3.jpg\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/Tech Is Woman_ Linda, 8 anni.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a id=\"play-buttonTwo\" class=\"play-button w-20 h-20 absolute 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id=\"block_48aa8f5947859a802aa64afa371d8a04\" class=\"col-span-full md:col-span-10 md:col-start-2\">\n    <div class=\"grid grid-cols-1 md:grid-cols-10 md:grid-rows-6 gap-4 md:gap-5 aspect-horizontal\">\n                        <div class=\"relative md:col-span-6 md:row-span-3\">\n                    <img decoding=\"async\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/06\/MediaWorld-Tech_is_woman_Img1_soggetto4.jpg\" class=\"w-full h-full object-contain\" \/>                <\/div>\n\n                <div class=\"relative md:col-span-4 md:row-span-6\">\n                                            <!-- Video.js player -->\n                        <video id=\"videoMosaicTwoblock_48aa8f5947859a802aa64afa371d8a04\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/06\/AT_Progetti-Cover_Digital_Soggetto4.jpg\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/Tech is Woman_ Olivia, 11 anni.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a id=\"play-buttonTwo\" class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/a>\n                                    <\/div>\n\n                <div class=\"relative md:col-span-6 md:row-span-3\">\n                    <img decoding=\"async\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/06\/MediaWorld-Tech_is_woman_Img2_soggetto4.jpg\" class=\"w-full h-full object-contain\" \/>                <\/div>\n\n                    <\/div>\n<\/div>","protected":false},"featured_media":26223,"template":"","project_category":[10436],"client":[],"hub":[],"media_type":[],"unit":[],"class_list":["post-26728","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-fireworks"],"acf":{"title":"TECH IS WOMAN","subtitle":"MEDIAWORLD","text":"La tecnologia non fa per le donne. Le ragazze non sono portate per le materie STEM. Le bambine amano giocare con le bambole, non con i robot. Quante volte ci siamo imbattuti in luoghi comuni come questi? Con la campagna \u201cTech is Woman\u201d,\u00a0MediaWorld ha scelto di schierarsi a fianco delle donne nella lotta al gender gap in ambito scientifico e tecnologico.<br \/>\r\nLa creativit\u00e0 parte da un\u2019intuizione: l\u2019iconica\u00a0M di MediaWorld,\u00a0se capovolta, si trasforma proprio nella\u00a0W di Woman. Questo capovolgimento \u00e8 tanto fisico quando metaforico: \u00e8 necessario sradicare, capovolgere e ribaltare questi stereotipi di genere per costruire un domani pi\u00f9 equo per tutti.<br \/>\r\nPer veicolare il messaggio il brand ha scelto due ambasciatrici di generazioni diverse ma con lo stesso punto di vista:\u00a0la Pina, inconfondibile voce della radio italiana e\u00a0Sofia\u00a0Viscardi, youtuber, scrittrice e influencer. La campagna coglie anche l\u2019occasione per dare voce e visibilit\u00e0 alle storie di cinque role model che sono la prova concreta di come il mondo delle STEM (Science, Technology, Engineering, Mathematics) sia fatto apposta per tutti e tutte, oltre ogni stereotipo: Chiara Rota, ingegnere gestionale e founder della start-up My Cooking Box; Margherita Maiuri,\u00a0ingegnere fisico, pluripremiata per i suoi studi nel campo delle spettroscopie laser ultra veloci; Paola Allamano, ingegnere per l\u2019ambiente e co-fondatrice di Waterview; Giulia Bassani, dottoressa in ingegneria aerospaziale con il sogno di diventare astronauta e\u00a0Greta Galli,\u00a0appassionata di robotica e tech influencer sui social.","date":"20220608","image":{"ID":26185,"id":26185,"title":"AT_Progetti-COVER","filename":"AT_Progetti-COVER.jpg","filesize":123575,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/06\/AT_Progetti-COVER.jpg","link":"https:\/\/www.armandotesta.it\/it\/project\/mediaworld-tech-is-woman\/at_progetti-cover-2\/","alt":"","author":"1","description":"","caption":"","name":"at_progetti-cover-2","status":"inherit","uploaded_to":26728,"date":"2024-06-17 17:01:47","modified":"2024-06-17 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