{"id":26727,"date":"2024-03-20T18:40:28","date_gmt":"2024-03-20T17:40:28","guid":{"rendered":"https:\/\/www.armandotesta.it\/project\/calendar-lavazza-2024-more-than-us\/"},"modified":"2024-07-18T12:28:06","modified_gmt":"2024-07-18T10:28:06","slug":"calendar-lavazza-2024-more-than-us","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/calendar-lavazza-2024-more-than-us\/","title":{"rendered":"Lavazza Calendar 2024 – MORE THAN US"},"content":{"rendered":"
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Backstage<\/p>\"\" \n Play<\/span>\n \n \n <\/svg>\n <\/a>\n <\/div>\n\n

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La content strategy social ha previsto un approccio multicanale con contenuti sempre nativi e in grado di raccontare il calendario in maniera contemporanea, utilizzando il linguaggio e i trend pi\u00f9 attuali.<\/p>\n\n\n

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Social ecosystem<\/p>

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\r\n3 interpreti, 3 voci all\u2019unisono che si uniscono per celebrare la condivisione e la potenza di un orizzonte che si estende oltre noi stessi.
\r\nThandiwe Muriu, Daniel Obasi e Aart Verrips raccontano una visione fatta di dialogo e cooperazione: un approccio che \u00e8 anche alla base dei valori promossi dalla Fondazione Giuseppe e Pericle Lavazza Onlus, di cui il Calendario celebra il ventesimo anniversario.
\r\nI 3 fotografi hanno raccontato i progetti della Fondazione attraverso 4 differenti punti di vista: \u201cMore Responsibility\u201d, \u201cMore Sustainability\u201d, \u201cMore Innovation\u201d, \u201cMore Inspiration\u201d.
\r\nIl risultato \u00e8 una visione caleidoscopica della realt\u00e0 che riconferma la ricchezza e l\u2019avanguardia creativa e culturale del continente.
\r\nAccanto ai fotografi, anche tre ambassador\u00a0internazionali, celebri per il loro impegno in progetti sociali: la modella e attrice somala Waris Dirie; il premio Nobel Denis Mukwege, ginecologo fondatore del Panzi Hospital, e l\u2019attivista Zulaikha Patel,
\r\nLa fotografia e l\u2019attivismo lavorano insieme per esplorare la bellezza della contaminazione e per creare qualcosa di pi\u00f9 grande di quello che ciascuno potrebbe fare singolarmente: \u201cMore than Us\u201d.","date":"20231124","image":{"ID":18274,"id":18274,"title":"COVER_VERRIPS_RGB_CL00-72dpi","filename":"COVER_VERRIPS_RGB_CL00-72dpi.jpg","filesize":85034,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/03\/COVER_VERRIPS_RGB_CL00-72dpi.jpg","link":"https:\/\/www.armandotesta.it\/it\/project\/calendar-lavazza-2024-more-than-us\/cover_verrips_rgb_cl00-72dpi-2\/","alt":"","author":"1","description":"","caption":"","name":"cover_verrips_rgb_cl00-72dpi-2","status":"inherit","uploaded_to":26727,"date":"2024-03-20 17:19:32","modified":"2024-03-21 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