{"id":13805,"date":"2024-04-18T17:05:27","date_gmt":"2024-04-18T15:05:27","guid":{"rendered":"https:\/\/www.armandotesta.it\/project\/esselunga_esse_come_sogni\/"},"modified":"2024-04-18T17:05:27","modified_gmt":"2024-04-18T15:05:27","slug":"esselunga_esse_come_sogni","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/","title":{"rendered":"Esselunga Esse Come Sogni"},"content":{"rendered":"","protected":false},"featured_media":13806,"template":"","project_category":[9930],"client":[9992],"hub":[],"media_type":[9962],"unit":[],"class_list":["post-13805","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverage","client-esselunga","media_type-commercials"],"acf":{"title":"Esselunga","subtitle":"Esse Come Sogni","text":"<br \/>\n<p>Ispirandosi alla tradizione delle pi&ugrave; grandi catene commerciali americane, ha infatti firmato con il regista hollywoodiano Chris Columbus un eccezionale spot natalizio di 60&rdquo;, portando in ogni casa un augurio d&#8217;autore, magico come &ldquo;Harry Potter&rdquo; e simpatico come&nbsp;&ldquo;Mamma ho perso l&rsquo;aereo&rdquo; o &ldquo;Mrs. Doubtfire&rdquo;.&nbsp;<\/p><br \/>\n<p>Il film racconta infatti un Natale caldo e tradizionale, ma allo stesso tempo sorprendente e inconsueto, dato che al Polo Nord invece della solita neve cadono dal cielo tante letterine con migliaia di desideri da parte degli italiani.&nbsp;Babbo Natale e i suoi elfi fanno talmente fatica a soddisfarli tutte che, invece di usare la solita slitta per consegnare i regali, decidono di usare un camion Esselunga, guidato da Santa Claus in persona.<\/p><br \/>\n<p>Per mettere in scena questo piccolo capolavoro dal sapore cinematografico, Esselunga ha scelto insieme a Chris Columbus i migliori talenti del mondo come il direttore della fotografia John Mathieson (Il gladiatore) lo scenografo Jon Hutman (The tourist) e la costumista Penny Rose (I pirati dei Caraibi).&nbsp;<\/p><br \/>\n<p>Lo spot, prodotto dalla casa di produzione Independent, &egrave; stato girato ai Pinewood Studios di Londra, famosi per aver ospitato le ricostruzioni di molti James Bond e degli &ldquo;Harry Potter&rdquo;.<\/p><br \/>\n<p>La postproduzione &egrave; a cura di MPC London<\/p><br \/>\n<p>La colonna sonora &egrave; una cover del brano &ldquo;I want a Hippopotamus for Christmas&rdquo; realizzata ad hoc da Quiet Please e registrata nei prestigiosi e famosissimi Abbey Road studios di Londra.<\/p><br \/>\n<p>La campagna collegata allo spot e abbinata alla promozione &ldquo;Mille I-Phone 7 al giorno per te dal 1&deg; al 24 dicembre&rdquo; sara&rsquo; pianificata in parallelo anche in radio, affissione, stampa quotidiana, web, cinema e punto vendita.<\/p><br \/>\n<p>La pianificazione e&#8217; a cura di Media Italia.<\/p>","date":"20161202","image":{"ID":13808,"id":13808,"title":"nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a.jpg","filename":"nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2.jpg","filesize":75937,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2.jpg","link":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-jpg\/","alt":"","author":"2","description":"","caption":"","name":"nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-jpg","status":"inherit","uploaded_to":13805,"date":"2024-02-29 15:15:30","modified":"2024-02-29 15:15:30","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":720,"height":405,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2.jpg","medium_large-width":720,"medium_large-height":405,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2.jpg","large-width":720,"large-height":405,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2.jpg","1536x1536-width":720,"1536x1536-height":405,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2.jpg","2048x2048-width":720,"2048x2048-height":405,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2-600x405.jpg","post-thumbnail-width":600,"post-thumbnail-height":405,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2.jpg","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":169,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2.jpg","gform-image-choice-md-width":400,"gform-image-choice-md-height":225,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/nv_7ebc1927-d1b2-4080-aaf6-3935a778ae9a-2.jpg","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":338}},"filename_pim":"7ebc1927-d1b2-4080-aaf6-3935a778ae9a","slider":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esselunga Esse Come Sogni<\/title>\n<meta name=\"description\" content=\"Esselunga Esse Come Sogni\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esselunga Esse Come Sogni\" \/>\n<meta property=\"og:description\" content=\"Esselunga Esse Come Sogni\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/\" \/>\n<meta property=\"og:site_name\" content=\"Armando Testa\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/318x3188-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"851\" \/>\n\t<meta property=\"og:image:height\" content=\"748\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/esselunga_esse_come_sogni\\\/\",\"url\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/esselunga_esse_come_sogni\\\/\",\"name\":\"Esselunga Esse Come Sogni\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/esselunga_esse_come_sogni\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/esselunga_esse_come_sogni\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armandotesta.it\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/318x3188-2.jpg\",\"datePublished\":\"2024-04-18T15:05:27+00:00\",\"description\":\"Esselunga Esse Come Sogni\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/esselunga_esse_come_sogni\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/esselunga_esse_come_sogni\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/esselunga_esse_come_sogni\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.armandotesta.it\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/318x3188-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.armandotesta.it\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/318x3188-2.jpg\",\"width\":851,\"height\":748},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/project\\\/esselunga_esse_come_sogni\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Esselunga Esse Come Sogni\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/\",\"name\":\"Armando Testa\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/#organization\",\"name\":\"Armando Testa\",\"url\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.armandotesta.it\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/logo-at.png\",\"contentUrl\":\"https:\\\/\\\/www.armandotesta.it\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/logo-at.png\",\"width\":200,\"height\":200,\"caption\":\"Armando Testa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Esselunga Esse Come Sogni","description":"Esselunga Esse Come Sogni","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/","og_locale":"it_IT","og_type":"article","og_title":"Esselunga Esse Come Sogni","og_description":"Esselunga Esse Come Sogni","og_url":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/","og_site_name":"Armando Testa","og_image":[{"width":851,"height":748,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/318x3188-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/","url":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/","name":"Esselunga Esse Come Sogni","isPartOf":{"@id":"https:\/\/www.armandotesta.it\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/#primaryimage"},"image":{"@id":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/#primaryimage"},"thumbnailUrl":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/318x3188-2.jpg","datePublished":"2024-04-18T15:05:27+00:00","description":"Esselunga Esse Come Sogni","breadcrumb":{"@id":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/#primaryimage","url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/318x3188-2.jpg","contentUrl":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2016\/12\/318x3188-2.jpg","width":851,"height":748},{"@type":"BreadcrumbList","@id":"https:\/\/www.armandotesta.it\/it\/project\/esselunga_esse_come_sogni\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"Esselunga Esse Come Sogni"}]},{"@type":"WebSite","@id":"https:\/\/www.armandotesta.it\/it\/#website","url":"https:\/\/www.armandotesta.it\/it\/","name":"Armando Testa","description":"","publisher":{"@id":"https:\/\/www.armandotesta.it\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.armandotesta.it\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.armandotesta.it\/it\/#organization","name":"Armando Testa","url":"https:\/\/www.armandotesta.it\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.armandotesta.it\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/01\/logo-at.png","contentUrl":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/01\/logo-at.png","width":200,"height":200,"caption":"Armando Testa"},"image":{"@id":"https:\/\/www.armandotesta.it\/it\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/project\/13805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/13806"}],"wp:attachment":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/media?parent=13805"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/project_category?post=13805"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/client?post=13805"},{"taxonomy":"hub","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/hub?post=13805"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/media_type?post=13805"},{"taxonomy":"unit","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/unit?post=13805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}