{"id":13795,"date":"2024-04-18T17:05:27","date_gmt":"2024-04-18T15:05:27","guid":{"rendered":"https:\/\/www.armandotesta.it\/project\/perugina_tablo\/"},"modified":"2024-04-19T10:46:52","modified_gmt":"2024-04-19T08:46:52","slug":"perugina_tablo","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/perugina_tablo\/","title":{"rendered":"Perugina Tabl\u00f2 Innovazione nella forma"},"content":{"rendered":"","protected":false},"featured_media":18870,"template":"","project_category":[9930],"client":[10312],"hub":[],"media_type":[9962],"unit":[],"class_list":["post-13795","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverage","client-perugina","media_type-commercials"],"acf":{"title":"Tabl\u00f2 Innovazione nella forma","subtitle":"Perugina","text":"<p>La campagna, di forte impatto mediatico, &egrave; di altrettanto impatto visivo.<\/p><br \/>\r\n<p>Lo spot racconta di un viaggio fantastico nel cuore dell&rsquo;Italia, attraverso Perugina che &egrave; &ldquo;il cuore del cioccolato italiano&rdquo;.<\/p><br \/>\r\n<p>L&rsquo;ispirazione per questo viaggio viene proprio dai colori di questa terra, in particolare di quelli tipici della fioritura della Piana di Castelluccio di Norcia, suggestiva localit&agrave; umbra nel cuore del Parco Nazionale dei Monti Sibillini che, grazie allo sbocciare di migliaia di fiori, si trasforma in un tripudio di sfumature variopinte e in uno spettacolo unico.<\/p><br \/>\r\n<p>Raccontiamo il viaggio costruendo una storia in cui arte pittorica e un&rsquo;innovativa tecnica registica si uniscono, dando vita ad un effetto sorprendente.<\/p><br \/>\r\n<p>Un progetto di comunicazione il cui lato artistico sancisce un nuovo linguaggio per il brand Perugina, attraverso il coinvolgimento di talenti creativi d&rsquo;eccezione, capitanati dal pluripremiato regista di videoclip Gal 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