{"id":13745,"date":"2024-04-18T16:31:14","date_gmt":"2024-04-18T14:31:14","guid":{"rendered":"https:\/\/www.armandotesta.it\/project\/birra_moretti_il_siciliano\/"},"modified":"2024-04-19T10:47:49","modified_gmt":"2024-04-19T08:47:49","slug":"birra_moretti_il_siciliano","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/birra_moretti_il_siciliano\/","title":{"rendered":"Birra Moretti Il Siciliano"},"content":{"rendered":"","protected":false},"featured_media":18875,"template":"","project_category":[9930],"client":[10046],"hub":[],"media_type":[9962],"unit":[],"class_list":["post-13745","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverage","client-birra-moretti","media_type-commercials"],"acf":{"title":"Il Siciliano","subtitle":"Birra Moretti","text":"<p>Da maggio Birra Moretti, brand di punta del gruppo Heineken, ha aperto le porte del suo nuovo paese, il Paese coi Baffi. Un luogo sospeso nel tempo, reale e fantastico, in cui tutti gli abitanti portano allegri baffoni e dove tutte le attivit&agrave; ruotano intorno al birrificio Moretti.<\/p><br \/>\r\n<p>Con il soggetto &ldquo;Il Siciliano&rdquo; siamo arrivati al terzo capitolo della saga, prima avevamo conosciuto uno chef\/artista e i mastri birrai tenutari del segreto della Ricetta Originale, dedicato appunto alla Siciliana: una Regionale che aggiunge petali di zagara al sapore classico di Birra Moretti.<br \/>Cos&igrave; nella creativit&agrave; vediamo un Siciliano attraversare i vicoli del paese, seguito da una gioiosa e inaspettata nevicata di fiori d&rsquo;arancio che conquista tutti: dal fioraio incredulo, al cagnolino, fino ad arrivare al mastro birraio che ne raccoglie una manciata per mescolarli alla birra.<br \/>Narratore di questo episodio, di tutti i precedenti e di quelli a venire &egrave; ovviamente il nostro Baffo Moretti, interpretato per la prima volta dall&rsquo;attore di cinema e teatro Pier Maria Cecchini. Nuovo format, nuovo testimonial!<br \/>I sei spot diretti dal regista Vesa Manninen sono stati girati per la tv e il web nei paesi di Mondaino, Saleduccio e Montegridolfo sulle colline romagnole. La produzione &egrave; di The Family<\/p>","date":"20170801","image":{"ID":13748,"id":13748,"title":"nv_d0b00030-d649-4703-879e-4e04d2824d4b.jpg","filename":"nv_d0b00030-d649-4703-879e-4e04d2824d4b-2.jpg","filesize":58991,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2017\/08\/nv_d0b00030-d649-4703-879e-4e04d2824d4b-2.jpg","link":"https:\/\/www.armandotesta.it\/it\/project\/birra_moretti_il_siciliano\/nv_d0b00030-d649-4703-879e-4e04d2824d4b-jpg\/","alt":"","author":"2","description":"","caption":"","name":"nv_d0b00030-d649-4703-879e-4e04d2824d4b-jpg","status":"inherit","uploaded_to":13745,"date":"2024-02-29 15:15:25","modified":"2024-02-29 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