{"id":29293,"date":"2026-03-16T11:10:43","date_gmt":"2026-03-16T10:10:43","guid":{"rendered":"https:\/\/www.armandotesta.it\/?p=29293"},"modified":"2026-03-16T15:36:17","modified_gmt":"2026-03-16T14:36:17","slug":"yamaha-motor-europe-e-armando-testa-presentano-il-nuovo-tricity-300-airbag-make-the-right-move","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-presentano-il-nuovo-tricity-300-airbag-make-the-right-move\/","title":{"rendered":"Yamaha Motor Europe e Armando Testa presentano il nuovo Tricity 300 Airbag: \u201cMake the right move\u201d."},"content":{"rendered":"\n<p>Yamaha Motor Europe lancia il nuovo Tricity 300 Airbag, il&nbsp;<em>premium<\/em>&nbsp;scooter a tre ruote progettato per rendere la mobilit\u00e0 urbana ancora pi\u00f9 sicura, stabile e confortevole.<\/p>\n\n\n\n<p>Una delle novit\u00e0 pi\u00f9 rilevanti del modello \u00e8 l\u2019introduzione del<strong>\u00a0<\/strong>sistema airbag integrato per il pilota<strong>,<\/strong>una soluzione tecnologica che garantisce un livello di protezione aggiuntivo e offre al cliente maggiore sicurezza mentale alla guida.<\/p>\n\n\n\n<p>Proprio attorno a questa innovazione nasce la nuova campagna ideata\u00a0dall\u2019agenzia<strong> Armando Testa<\/strong>\u00a0che parte da un insight semplice e immediato:\u00a0<em>quando qualcuno annuncia l\u2019acquisto di un ciclomotore, amici e familiari reagiscono spesso con qualche preoccupazione, ma chi sceglie la sicurezza sa di aver preso la decisione giusta.<\/em><\/p>\n\n\n\n<p>Il film sviluppa questo spunto attraverso un linguaggio comedy che gioca in modo leggero sul pregiudizio iniziale della famiglia del protagonista; una tensione che si scioglie quando la scelta fatta si rivela quella pi\u00f9 rassicurante: il nuovo Yamaha Tricity 300, ancora pi\u00f9 sicuro nella sua versione Airbag.<\/p>\n\n\n\n<p>Da qui nasce anche il payoff della campagna\u00a0\u201cMake the right move\u201d, che sottolinea come scegliere Tricity 300 Airbag significhi fare una scelta intelligente e consapevole, sia per la propria mobilit\u00e0 sia per la tranquillit\u00e0 familiare.<\/p>\n\n\n\n<p>La campagna di lancio del primo scooter Yamaha dotato di airbag \u00e8 stata sviluppata interamente dall\u2019agenzia Armando Testa, con la casa di\u00a0produzione AT Studios\u00a0e la\u00a0regia di William9. Il video \u00e8\u00a0on air sui canali digital e social.<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Cliente: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agenzia Creativa: Armando Testa Group<\/p>\n\n\n\n<p>Executive Creative Directors: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n<p>Creative Supervisors: Lorenzo Blangiardo, Maria Meioli<\/p>\n\n\n\n<p>Creative Team: Mariacarmen Ranieri, Roberto Capodanno<\/p>\n\n\n\n<p>Head of Client Service &#8211; Milano: Emanuele Cicogna Mozzoni<\/p>\n\n\n\n<p>Account Team: Nicoletta Pittino, Manuel Amato<\/p>\n\n\n\n<p>Produzione: AT Studios<\/p>\n\n\n\n<p>Regia: William9<\/p>\n\n\n\n<p>DoP: Alejandro Gomez<\/p>\n\n\n\n<p>Fotografia: Matthijs Van Roon<\/p>\n\n\n\n<p>Musica e SFX: Human Touch<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/uomo-1024x579.png\" alt=\"\" class=\"wp-image-29296\" srcset=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/uomo-1024x579.png 1024w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/uomo-300x170.png 300w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/uomo-768x434.png 768w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/uomo-1536x869.png 1536w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/uomo-2048x1158.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/airbag-1024x573.png\" alt=\"\" class=\"wp-image-29298\" srcset=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/airbag-1024x573.png 1024w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/airbag-300x168.png 300w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/airbag-768x429.png 768w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/airbag-1536x859.png 1536w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/airbag-2048x1145.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/Unknown-1-1024x573.png\" alt=\"\" class=\"wp-image-29294\" srcset=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/Unknown-1-1024x573.png 1024w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/Unknown-1-300x168.png 300w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/Unknown-1-768x430.png 768w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/Unknown-1-1536x859.png 1536w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/Unknown-1-2048x1146.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2026 Yamaha Tricity 300: Make the right move\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OHCCbC4LFD8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe lancia il nuovo Tricity 300 Airbag, il&nbsp;premium&nbsp;scooter a tre ruote progettato per rendere la mobilit\u00e0 urbana ancora pi\u00f9 sicura, stabile e confortevole. Una delle novit\u00e0 pi\u00f9 rilevanti del modello \u00e8 l\u2019introduzione del\u00a0sistema airbag integrato per il pilota,una soluzione tecnologica che garantisce un livello di protezione aggiuntivo e offre al cliente maggiore sicurezza [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":29294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-29293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yamaha Motor Europe e Armando Testa presentano il nuovo Tricity 300 Airbag: \u201cMake the right move\u201d. - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-presentano-il-nuovo-tricity-300-airbag-make-the-right-move\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yamaha Motor Europe e Armando Testa presentano il nuovo Tricity 300 Airbag: \u201cMake the right move\u201d. - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Yamaha Motor Europe lancia il nuovo Tricity 300 Airbag, il&nbsp;premium&nbsp;scooter a tre ruote progettato per rendere la mobilit\u00e0 urbana ancora pi\u00f9 sicura, stabile e confortevole. Una delle novit\u00e0 pi\u00f9 rilevanti del modello \u00e8 l\u2019introduzione del\u00a0sistema airbag integrato per il pilota,una soluzione tecnologica che garantisce un livello di protezione aggiuntivo e offre al cliente maggiore sicurezza [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-presentano-il-nuovo-tricity-300-airbag-make-the-right-move\/\" \/>\n<meta property=\"og:site_name\" content=\"Armando Testa\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-16T10:10:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T14:36:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/03\/Unknown-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rosi Iozzo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosi Iozzo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/yamaha-motor-europe-e-armando-testa-presentano-il-nuovo-tricity-300-airbag-make-the-right-move\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/yamaha-motor-europe-e-armando-testa-presentano-il-nuovo-tricity-300-airbag-make-the-right-move\\\/\"},\"author\":{\"name\":\"Rosi Iozzo\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/#\\\/schema\\\/person\\\/1529c30a6574d4885356bb7ccf84b2fe\"},\"headline\":\"Yamaha Motor Europe e Armando Testa presentano il nuovo Tricity 300 Airbag: \u201cMake the right move\u201d.\",\"datePublished\":\"2026-03-16T10:10:43+00:00\",\"dateModified\":\"2026-03-16T14:36:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/yamaha-motor-europe-e-armando-testa-presentano-il-nuovo-tricity-300-airbag-make-the-right-move\\\/\"},\"wordCount\":314,\"publisher\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/yamaha-motor-europe-e-armando-testa-presentano-il-nuovo-tricity-300-airbag-make-the-right-move\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.armandotesta.it\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Unknown-1.png\",\"articleSection\":[\"Non categorizzato\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/yamaha-motor-europe-e-armando-testa-presentano-il-nuovo-tricity-300-airbag-make-the-right-move\\\/\",\"url\":\"https:\\\/\\\/www.armandotesta.it\\\/it\\\/yamaha-motor-europe-e-armando-testa-presentano-il-nuovo-tricity-300-airbag-make-the-right-move\\\/\",\"name\":\"Yamaha Motor Europe e Armando Testa presentano il nuovo Tricity 300 Airbag: \u201cMake the right move\u201d. - 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