{"id":28845,"date":"2025-10-30T09:59:23","date_gmt":"2025-10-30T08:59:23","guid":{"rendered":"https:\/\/www.armandotesta.it\/?p=28845"},"modified":"2025-11-06T14:48:30","modified_gmt":"2025-11-06T13:48:30","slug":"yamaha-motor-europe-e-armando-testa-celebrano-la-gloria-yamaha-con-la-nuova-xsr900-gp-e-kenny-roberts","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-celebrano-la-gloria-yamaha-con-la-nuova-xsr900-gp-e-kenny-roberts\/","title":{"rendered":"Yamaha Motor Europe e Armando Testa celebrano la gloria Yamaha con la nuova XSR900 GP e Kenny Roberts."},"content":{"rendered":"\n<p>Yamaha Motor Europe presenta \u201cBorn From Glory\u201d, la campagna ideata dall\u2019agenzia Armando Testa che celebra la nuova XSR900 GP, icona del segmento Sport Heritage e sintesi perfetta tra design senza tempo e tecnologia d\u2019avanguardia.<\/p>\n\n\n\n<p>Una moto dal carattere deciso e dalla personalit\u00e0 unica, nata dalla gloria dell\u2019epoca d\u2019oro sportiva Yamaha e riconoscibile per la livrea giallo-nera ispirata agli anni \u201970 e \u201980, una colorazione iconica che richiama alla mente i successi del King, Kenny Roberts, 3 volte Campione del Mondo e leggenda delle competizioni americane grazie ai suoi innumerevoli successi su pista e flat track che hanno segnato la storia del motociclismo e del brand di Iwata con il suo stile inconfondibile e le sue vittorie memorabili.<\/p>\n\n\n\n<p>Scena dopo scena, la XSR900 GP riconduce il rider alle emozioni autentiche delle corse del passato, agendo come una macchina del tempo che fa impazzire tutti gli orologi, come se la memoria delle grandi imprese si risvegliasse per farle rivivere con nuova intensit\u00e0.<\/p>\n\n\n\n<p>Scenario della campagna \u00e8 il leggendario circuito di Reims, in Francia, rimasto intatto nel tempo: un luogo dove l\u2019anima del motorsport \u00e8 ancora viva e dove la XSR900 GP ne riaccende il fascino, trasformandolo in un ponte ideale tra le epoche.<\/p>\n\n\n\n<p>A rendere questo passaggio ancora pi\u00f9 simbolico \u00e8 la presenza di Kenny Roberts, leggenda Yamaha, che con la sua apparizione suggella il legame tra passato e presente, come se fosse lui stesso ad accompagnare la XSR900 GP nel suo ritorno alle origini.<\/p>\n\n\n\n<p>La nuova campagna firmata dall\u2019agenzia Armando Testa \u00e8 un tributo suggestivo e potente a una moto che non si limita a ricordare il passato, ma lo rimette in movimento.<\/p>\n\n\n\n<p>La produzione \u00e8 di AT Studios.<\/p>\n\n\n\n<p>\u00c8 prevista una pianificazione social e digital, con tagli dedicati per i diversi canali.<\/p>\n\n\n\n<p>La campagna sar\u00e0 on air dal 28 ottobre 2025.<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><\/p>\n\n\n\n<p>Cliente: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agenzia: Armando Testa Group<\/p>\n\n\n\n<p>Direzione creativa esecutiva: Nicola Cellemme e Georgia Ferraro<\/p>\n\n\n\n<p>Creative Supervisor: Lorenzo Blangiardo, Maria Meioli<\/p>\n\n\n\n<p>Creative Team: Davide Cortese, Francesca Graziani<\/p>\n\n\n\n<p>Client Lead: Emanuele Cicogna Mozzoni<\/p>\n\n\n\n<p>Account Team: Nicoletta Pittino, Manuel Amato<\/p>\n\n\n\n<p>Produzione: AT Studios<\/p>\n\n\n\n<p>Regia: Luciano Consolini<\/p>\n\n\n\n<p>DoP: Luigi Gamba<\/p>\n\n\n\n<p>Photographer: Walkin Studio<\/p>\n\n\n\n<p>Music and SFX: Human Touch<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0020236-1024x576.jpg\" alt=\"\" class=\"wp-image-28850\" srcset=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0020236-1024x576.jpg 1024w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0020236-300x169.jpg 300w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0020236-768x432.jpg 768w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0020236-1536x864.jpg 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size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0018955-1024x576.jpg\" alt=\"\" class=\"wp-image-28846\" srcset=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0018955-1024x576.jpg 1024w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0018955-300x169.jpg 300w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0018955-768x432.jpg 768w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0018955-1536x864.jpg 1536w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/B0018955-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2026 Yamaha XSR900 GP: Born From Glory\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_p9PX_rm0-c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe presenta \u201cBorn From Glory\u201d, la campagna ideata dall\u2019agenzia Armando Testa che celebra la nuova XSR900 GP, icona del segmento Sport Heritage e sintesi perfetta tra design senza tempo e tecnologia d\u2019avanguardia. Una moto dal carattere deciso e dalla personalit\u00e0 unica, nata dalla gloria dell\u2019epoca d\u2019oro sportiva Yamaha e riconoscibile per la livrea [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":28848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-28845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yamaha Motor Europe e Armando Testa celebrano la gloria Yamaha con la nuova XSR900 GP e Kenny Roberts. - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-celebrano-la-gloria-yamaha-con-la-nuova-xsr900-gp-e-kenny-roberts\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yamaha Motor Europe e Armando Testa celebrano la gloria Yamaha con la nuova XSR900 GP e Kenny Roberts. - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Yamaha Motor Europe presenta \u201cBorn From Glory\u201d, la campagna ideata dall\u2019agenzia Armando Testa che celebra la nuova XSR900 GP, icona del segmento Sport Heritage e sintesi perfetta tra design senza tempo e tecnologia d\u2019avanguardia. 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