{"id":25904,"date":"2024-03-25T18:38:37","date_gmt":"2024-03-25T17:38:37","guid":{"rendered":"https:\/\/www.armandotesta.it\/torna-la-cocktail-competition-the-vero-bartender-di-amaro-montenegro-e-90s-calling-il-nuovo-concept-firmato-armando-testa\/"},"modified":"2024-07-08T15:41:01","modified_gmt":"2024-07-08T13:41:01","slug":"torna-la-cocktail-competition-the-vero-bartender-di-amaro-montenegro-e-90s-calling-il-nuovo-concept-firmato-armando-testa","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/torna-la-cocktail-competition-the-vero-bartender-di-amaro-montenegro-e-90s-calling-il-nuovo-concept-firmato-armando-testa\/","title":{"rendered":"Torna la cocktail competition The Vero Bartender di Amaro Montenegro: \u00e8 \u201890s calling, il nuovo concept firmato Armando Testa"},"content":{"rendered":"\n<p>Amaro Montenegro lancia la nuova edizione di The Vero Bartender, ma con un twist ancora pi\u00f9 autentico. La cocktail competition dal <em>Sapore Vero<\/em>, che vede in gara bartender italiani e internazionali, porta un concept totalmente nuovo ideato dall\u2019agenzia Armando Testa.<\/p>\n\n<p>Da quest\u2019anno The Vero Bartender \u00e8 \u201990s Calling, il concetto apripista che rimescola gli ingredienti di The Vero Bartender e li ripropone con uno stile contemporaneo e \u201ccool\u201d.<\/p>\n\n<p>Armando Testa, insieme al team Amaro Montenegro, ha ideato un\u2019experience unica per gli sfidanti: un sorso indietro nel passato per poter rivivere le vibes di quegli anni e creare un memorabile \u201890s classic cocktail a base Amaro Montenegro, partendo dalle ricette dei grandi classici. Cosmopolitan, Long Island Iced Tea, Sex on the Beach e Tequila Sunrise sono solo alcuni dei cocktail che hanno fatto la storia di quel decennio e che in quest\u2019edizione diventano l\u2019ispirazione per creare drink contemporanei.<\/p>\n\n<p>In occasione della Finale Italia del 18 marzo si sono sfidati gli 8 finalisti selezionati: in palio la partecipazione alla Finale Global del 10 aprile per il titolo di The Vero Bartender Global e il Residency Program Montenegro, un momento di formazione e condivisione che coinvolger\u00e0 anche il gruppo dei finalisti internazionali. Per il vincitore, un viaggio nella Grande Mela in occasione di Bar Convent Brooklyn.<\/p>\n\n<p>La competition \u00e8 stata amplificata in ogni fase da <strong>Armando Testa<\/strong>, con un ecosistema progettato in ottica digital first che si articola su diversi touchpoint: a guidare il tutto, un video hero con una visual identity che strizza l\u2019occhio agli anni \u201990, una pianificazione social ad hoc, il sito web e un annuncio stampa dedicato alle testate di settore.<\/p>\n\n<p>Produzione di ALL Communication, unit specializzata in attivit\u00e0 di comunicazione Btl di Uniting Group e pianificazione media di Initiative.<\/p>\n\n<p><strong>Crediti<\/strong><strong><\/strong><\/p>\n\n<p>Cliente: Amaro Montenegro<br\/>Core Brands Marketing Manager: Daniele De Angelis<br\/>Amaro Montenegro Brand Manager: Marco Leonzi<br\/>Amaro Montenegro Brand Specialist: Riccardo Scandellari<br\/>Agenzia: Armando Testa<br\/>Direzione creativa: Jacopo Morini, Fabiano Pagliara<br\/>Digital creative direction: Gabriella De Stefano, Paolo Fenoglio<br\/>Creative team: Laura Guida, Laura Celli Volta<br\/>Motion designer: Luca Perli, Fabio Semeraro<br\/>Tech team: Marco Savojardo, Alessio Cracchiolo<br\/>Social media manager: Fabio Cuscun\u00e0, Eleonora Valerisce<br\/>Client director: Giovanna Far\u00e8<br\/>Client service: Gabriele Nolfo<br\/>Field Agency: ALL Communication, Part of Uniting Group<br\/>Direzione creativa: Alessandro Nespoli, Alessio Capobianco<br\/>Creative team: Elisa Bonzini, Simone Padula <br\/>Production: Alessia Radice<br\/>Project management team: Valentino Riccio, Gabriele Tordonato, Eleonora Di Cristofaro <br\/>Client Service: Valentino Riccio <br\/>Media: Iniziativa<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"860\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/06\/theverobartender-90s-calling.png\" alt=\"\" class=\"wp-image-25901\" srcset=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/06\/theverobartender-90s-calling.png 696w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2024\/06\/theverobartender-90s-calling-243x300.png 243w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Amaro Montenegro lancia la nuova edizione di The Vero Bartender, ma con un twist ancora pi\u00f9 autentico. La cocktail competition dal Sapore Vero, che vede in gara bartender italiani e internazionali, porta un concept totalmente nuovo ideato dall\u2019agenzia Armando Testa. Da quest\u2019anno The Vero Bartender \u00e8 \u201990s Calling, il concetto apripista che rimescola gli ingredienti [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-25904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Torna la cocktail competition The Vero Bartender di Amaro Montenegro: \u00e8 \u201890s calling, il nuovo concept firmato Armando Testa - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/torna-la-cocktail-competition-the-vero-bartender-di-amaro-montenegro-e-90s-calling-il-nuovo-concept-firmato-armando-testa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Torna la cocktail competition The Vero Bartender di Amaro Montenegro: \u00e8 \u201890s calling, il nuovo concept firmato Armando Testa - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Amaro Montenegro lancia la nuova edizione di The Vero Bartender, ma con un twist ancora pi\u00f9 autentico. 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