{"id":24879,"date":"2023-11-09T11:42:17","date_gmt":"2023-11-09T10:42:17","guid":{"rendered":"https:\/\/www.armandotesta.it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/"},"modified":"2024-06-04T15:43:19","modified_gmt":"2024-06-04T13:43:19","slug":"yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/","title":{"rendered":"<strong>Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0<\/strong>"},"content":{"rendered":"\n<p>Yamaha Motor Europe lancia la nuova campagna video dello scooter RayZR, che mostra un modo semplice e divertente di vivere la mobilit\u00e0 cittadina.<\/p>\n\n\n\n<p>Il nuovo scooter RayZR \u00e8 una soluzione semplice e conveniente per i rider entry level che cercano affidabilit\u00e0, semplicit\u00e0, aspetto sportivo e un prezzo accessibile per muoversi in citt\u00e0.<\/p>\n\n\n\n<p>Ed \u00e8 per questo che RayZR \u201calleggerisce\u201d la vita di chi lo sceglie, trasformando idealmente la citt\u00e0 in un vero e proprio videogame divertente: lo scooter si muove creando dei raggi di colore, che si intersecano in un labirinto di strade urbane.<\/p>\n\n\n\n<p>La creativit\u00e0 super pop realizzata dall\u2019agenzia Armando Testa consente di presentare le due colorazioni del modello, rosso e nero, aggiungendo un nuovo episodio al segmento Move, Live, Love. Play the Ray, lo slogan della campagna, \u00e8 un invito a vivere la citt\u00e0 con leggerezza e con un approccio pi\u00f9 smart alla mobilit\u00e0.&nbsp;<\/p>\n\n\n\n<p>La campagna prevede video online e immagini di catalogo ed \u00e8 stata pianificata su tutti i canali digital e social del brand.<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><\/p>\n\n\n\n<p>Client: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Executive Creative Direction: Nicola Cellemme, Georgia Ferraro<\/p>\n\n\n\n<p>Creative Supervisor: S\u00e9bastien Sardet<\/p>\n\n\n\n<p>Creative Team: Luisa Codispoti, Roberta Campagna<\/p>\n\n\n\n<p>Client Service Team: Sascha van der Plas, Martina Conterio<\/p>\n\n\n\n<p>Director and Photographer: Luciano Consolini, Chiara Ludovica Quadrelli<\/p>\n\n\n\n<p>Producer: Massimo Busato<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/LUX1870-1-1024x576.jpg\" alt=\"\" class=\"wp-image-6825\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Yamaha RayZR: Play the Ray\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uENgQM7-Lec?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe lancia la nuova campagna video dello scooter RayZR, che mostra un modo semplice e divertente di vivere la mobilit\u00e0 cittadina. Il nuovo scooter RayZR \u00e8 una soluzione semplice e conveniente per i rider entry level che cercano affidabilit\u00e0, semplicit\u00e0, aspetto sportivo e un prezzo accessibile per muoversi in citt\u00e0. Ed \u00e8 per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0 - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-giocano-con-il-nuovo-yamaha-rayzr\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yamaha Motor Europe e Armando Testa \u201cgiocano\u201d con il nuovo Yamaha RayZR\u00a0 - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Yamaha Motor Europe lancia la nuova campagna video dello scooter RayZR, che mostra un modo semplice e divertente di vivere la mobilit\u00e0 cittadina. Il nuovo scooter RayZR \u00e8 una soluzione semplice e conveniente per i rider entry level che cercano affidabilit\u00e0, semplicit\u00e0, aspetto sportivo e un prezzo accessibile per muoversi in citt\u00e0. 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