{"id":24876,"date":"2023-11-03T13:42:22","date_gmt":"2023-11-03T12:42:22","guid":{"rendered":"https:\/\/www.armandotesta.it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/"},"modified":"2024-06-04T15:43:17","modified_gmt":"2024-06-04T13:43:17","slug":"yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/","title":{"rendered":"Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP"},"content":{"rendered":"\n<p>Yamaha Motor Europe torna in comunicazione con un nuovo capitolo del Dark Side of Japan e presenta le nuove MT-09 e MT-09 SP con due campagne firmate ancora una volta da Armando Testa.<\/p>\n\n\n\n<p>Unleash your Darkness, concept della nuova campagna MT-09, \u00e8 un invito da parte del brand a liberare il lato oscuro che guida le pulsioni pi\u00f9 profonde dei rider.<\/p>\n\n\n\n<p>Scena dopo scena, curva dopo curva in sella alla nuova MT-09, il protagonista tirer\u00e0 fuori il suo dark side: la materia che lo circonda sembrer\u00e0 fremere di energia e la citt\u00e0 notturna lo catapulter\u00e0 in una suggestiva e futuristica Tokyo.&nbsp;<\/p>\n\n\n\n<p>Il trattamento del video presenta un innovativo uso dell\u2019AI generativa che permette di catturare appieno lo spirito visionario del Dark Side Of Japan e restituire la sensazione onirica provata dal rider a bordo della moto.<\/p>\n\n\n\n<p>Una tecnica quella dell\u2019AI che Yamaha Motor Europe e AT Studios non potevano non sperimentare.<\/p>\n\n\n\n<p>La nuova MT-09 SP, grazie alle sue caratteristiche tecniche di primo livello invece, rappresenta l&#8217;apice dei Master of Torque: una moto che invita a osare grazie alle sue performance estreme. Il riding adrenalinico del protagonista \u00e8 una sfida a dominare il suo lato oscuro laddove ogni accelerazione \u00e8 una dimostrazione della potenza che sprigiona il nuovo Dark Side of Japan.<\/p>\n\n\n\n<p>Questa nuova campagna \u00e8 l\u2019emblema della Darkness pi\u00f9 pura: mood futuristico, prestazioni altissime, adrenalina e tecnologia, sintetizzate nel concept Master of Darkness.<\/p>\n\n\n\n<p><strong>Credits:<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Cliente: Yamaha Motor Europe<strong><\/strong><\/p>\n\n\n\n<p>Agency: Armando Testa Group<strong><\/strong><\/p>\n\n\n\n<p>Executive creative direction: Nicola Cellemme e Georgia Ferraro<strong><\/strong><\/p>\n\n\n\n<p>Creative supervisor: Sebastien Sardet<strong><\/strong><\/p>\n\n\n\n<p>Creative team: Lorenzo Blangiardo, Maria Meioli<strong><\/strong><\/p>\n\n\n\n<p>Client service director: Sascha van der Plas<strong><\/strong><\/p>\n\n\n\n<p>Account executive: Martina Conterio<strong><\/strong><\/p>\n\n\n\n<p>Production company: Armando Testa Studios<strong><\/strong><\/p>\n\n\n\n<p>Director: DI\u2022AL<strong><\/strong><\/p>\n\n\n\n<p>DoP: Diego Indraccolo<strong><\/strong><\/p>\n\n\n\n<p>Photographer: Alessio Barbanti<strong><\/strong><\/p>\n\n\n\n<p>Post Production &amp; Color correction: BAND<strong><\/strong><\/p>\n\n\n\n<p>Photo post production: Riccardo Corda, Sara Lucchetta<strong><\/strong><\/p>\n\n\n\n<p>Music: Sarah Eisenfizs<strong><\/strong><\/p>\n\n\n\n<p>Sound: Smider Noise<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"6804\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09SP-1024x576.jpg\" alt=\"\" class=\"wp-image-6804\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/11\/thumbnail_WKV_MT09-1024x576.jpg\" alt=\"\" class=\"wp-image-6805\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Yamaha MT-09: Unleash your Darkness\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6WNa658b8nw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=W5Ltsk5xGZM\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe torna in comunicazione con un nuovo capitolo del Dark Side of Japan e presenta le nuove MT-09 e MT-09 SP con due campagne firmate ancora una volta da Armando Testa. Unleash your Darkness, concept della nuova campagna MT-09, \u00e8 un invito da parte del brand a liberare il lato oscuro che guida [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-e-armando-testa-scatenano-il-dark-side-con-le-nuove-campagne-di-mt-09-e-mt-09-sp\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yamaha Motor Europe e Armando Testa scatenano il Dark Side con le nuove campagne di MT-09 e MT-09 SP - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Yamaha Motor Europe torna in comunicazione con un nuovo capitolo del Dark Side of Japan e presenta le nuove MT-09 e MT-09 SP con due campagne firmate ancora una volta da Armando Testa. 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