{"id":24868,"date":"2023-10-30T15:46:18","date_gmt":"2023-10-30T14:46:18","guid":{"rendered":"https:\/\/www.armandotesta.it\/xsr900-gp-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-icona-dello-sport-heritage\/"},"modified":"2024-06-04T15:43:15","modified_gmt":"2024-06-04T13:43:15","slug":"xsr900-gp-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-icona-dello-sport-heritage","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/xsr900-gp-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-icona-dello-sport-heritage\/","title":{"rendered":"<strong>XSR900 GP: Yamaha Motor Europe e Armando Testa lanciano la nuova icona dello Sport Heritage.<\/strong>"},"content":{"rendered":"\n<p>Yamaha Motor Europe e l\u2019agenzia Armando Testa consolidano la loro lunga collaborazione lanciando un nuovo modello del segmento Sport Heritage.<\/p>\n\n\n\n<p>Sin dalla nascita di<em> Faster Sons <\/em>nel 2015, il segmento rappresenta l\u2019eredit\u00e0 e la passione per il mondo delle gare motociclistiche e in generale per un\u2019estetica vintage abbinata a un fascino moderno. Tutti i modelli sono infatti la sintesi fra un design senza tempo e una tecnologia all\u2019avanguardia.<\/p>\n\n\n\n<p>Oggi \u00e8 nata un\u2019icona: la nuova XSR900 GP \u00e8 infatti un omaggio alle indimenticabili Yamaha delle gare degli anni \u201980 e \u201990, epoca di grande successo per il brand e per i suoi piloti.<\/p>\n\n\n\n<p>La campagna \u00e8 stata pensata per i veri appassionati e ha un duplice obiettivo: da un lato coinvolgere il pubblico con una storia emozionante, dall\u2019altro raccontare una \u201cbestia\u201d pronta a correre e, contemporaneamente, un pezzo d\u2019arte da contemplare.<\/p>\n\n\n\n<p>Il protagonista entra in casa, si ferma ad ammirare la sua nuova moto e nella sua memoria iniziano ad affiorare una serie di immagini della vecchia YZR. La sua voglia di guidare cresce, le sue mani tremano, i suoi occhi si riempiono di adrenalina. La nuova XSR900 GP \u00e8 l\u00ec, come su un altare della storia delle corse e sembra aspettarlo.<\/p>\n\n\n\n<p>La nuova moto \u00e8 appena nata, ma \u00e8 gi\u00e0 un\u2019icona per tutti gli appassionati: <strong>Born Iconic<\/strong>, come recita il claim.<\/p>\n\n\n\n<p>La campagna prevede tre diversi tagli, 90\u2019\u2019, 30\u2019\u2019 e 15\u2019\u2019, un teaser di 10\u2019\u2019, stampa e immagini di catalogo ed \u00e8 stata pianificata su tutti i canali digital e social del brand.<\/p>\n\n\n\n<p><strong>Credits<\/strong><\/p>\n\n\n\n<p>Agency: Armando Testa Group<\/p>\n\n\n\n<p>Executive creative direction: Nicola Cellemme e Georgia Ferraro<\/p>\n\n\n\n<p>Creative supervisor: Sebastien Sardet<\/p>\n\n\n\n<p>Creative team: Roberto Capodanno, Gaetano Corvino, Davide Carretta<\/p>\n\n\n\n<p>Client service director: Sascha van der Plas<\/p>\n\n\n\n<p>Account executive: Martina Conterio<\/p>\n\n\n\n<p>Production company: Armando Testa Studios<\/p>\n\n\n\n<p>Director: Luciano Consolini<\/p>\n\n\n\n<p>DP: Luigi Gamba<\/p>\n\n\n\n<p>Photographers: Chiara Quadrelli e Luciano Consolini<\/p>\n\n\n\n<p>Color correction: Claudio Beltrami<\/p>\n\n\n\n<p>Photo post production: Walkin Studio<\/p>\n\n\n\n<p>Music e SFX: Guido Smider<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"6775\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/10\/2024-Yamaha-XS850GP-EU-Legend_Red-Action-001-03-1024x576.jpg\" alt=\"\" class=\"wp-image-6775\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Yamaha XSR900 GP: Born Iconic\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OIhLokGqO7I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe e l\u2019agenzia Armando Testa consolidano la loro lunga collaborazione lanciando un nuovo modello del segmento Sport Heritage. Sin dalla nascita di Faster Sons nel 2015, il segmento rappresenta l\u2019eredit\u00e0 e la passione per il mondo delle gare motociclistiche e in generale per un\u2019estetica vintage abbinata a un fascino moderno. Tutti i modelli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>XSR900 GP: Yamaha Motor Europe e Armando Testa lanciano la nuova icona dello Sport Heritage. - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/xsr900-gp-yamaha-motor-europe-e-armando-testa-lanciano-la-nuova-icona-dello-sport-heritage\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XSR900 GP: Yamaha Motor Europe e Armando Testa lanciano la nuova icona dello Sport Heritage. - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Yamaha Motor Europe e l\u2019agenzia Armando Testa consolidano la loro lunga collaborazione lanciando un nuovo modello del segmento Sport Heritage. Sin dalla nascita di Faster Sons nel 2015, il segmento rappresenta l\u2019eredit\u00e0 e la passione per il mondo delle gare motociclistiche e in generale per un\u2019estetica vintage abbinata a un fascino moderno. 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