{"id":24837,"date":"2023-05-10T15:17:17","date_gmt":"2023-05-10T13:17:17","guid":{"rendered":"https:\/\/www.armandotesta.it\/yamaha-motor-europe-con-il-nuovo-booster-e-armando-testa-sono-pronti-a-boost-up-your-city\/"},"modified":"2024-06-04T15:42:59","modified_gmt":"2024-06-04T13:42:59","slug":"yamaha-motor-europe-con-il-nuovo-booster-e-armando-testa-sono-pronti-a-boost-up-your-city","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-con-il-nuovo-booster-e-armando-testa-sono-pronti-a-boost-up-your-city\/","title":{"rendered":"Yamaha Motor Europe con il nuovo Booster e Armando Testa sono pronti a \u201cBoost up your city\u201d."},"content":{"rendered":"\n<p>Yamaha Motor Europe ha lanciato Booster, il nuovo veicolo elettrico che regala un inaspettato&nbsp;<em>effetto booster,&nbsp;<\/em>perch\u00e9 rende super pop, colorata e piena di energia positiva ogni citt\u00e0 in cui lo guidi. Una trasformazione cos\u00ec contagiosa che persino i tuoi capelli possono godere di un<em>&nbsp;boost&nbsp;<\/em>sorprendente! La palette cromatica del video esplode in una variet\u00e0 di colori, ma il protagonista indiscusso \u00e8 l\u2019A<em>qua,&nbsp;<\/em>che rappresenta la gamma elettrica di Yamaha.<\/p>\n\n\n\n<p>Da un incrocio urbano a un campo da basket, e ancora, da un hair salon alla fermata della metro, seguiamo Booster per la citt\u00e0 nelle sue due versioni: Booster (fino a 45 km\/h) e Booster Easy (limitato a 25 km\/h). Le due unit\u00e0 sono perfette per chi vuole vivere il divertimento in ogni esperienza di guida, ma anche per chi decide di regalare un&nbsp;<em>boost<\/em>a s\u00e9 stesso e alla vita di tutti i giorni. Un\u2019attitudine precisa, raccontata dall\u2019evocativo payoff&nbsp;<em>\u2018Boost up your city\u2019<\/em>.<\/p>\n\n\n\n<p>Il film girato nello stile di un videoclip musicale \u00e8 stato realizzato da AT Studios in&nbsp;<em>virtual production<\/em>, una tecnica di produzione in cui gli elementi urbani sono ricreati in tempo reale con un mix di scenografia e VFX, combinando lo sfondo con l&#8217;interazione dei protagonisti. Un nuovo approccio glamour per questo lancio di Yamaha Motor Europe.<\/p>\n\n\n\n<p><strong>CREDITS<\/strong><\/p>\n\n\n\n<p>Cliente: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agenzia: Armando Testa Group<\/p>\n\n\n\n<p>Direzione Creativa Esecutiva: Nicola Cellemme e Georgia Ferraro<\/p>\n\n\n\n<p>Creative Supervisor: S\u00e9bastien Sardet<\/p>\n\n\n\n<p>Team Creativo: Marcello Maiorana e Mariacarmen Ranieri&nbsp;<\/p>\n\n\n\n<p>Client Service Team: Sascha Van der Plas e Martina Conterio<\/p>\n\n\n\n<p>Produzione: AT Studios<\/p>\n\n\n\n<p>Regia: Luca Grafner<\/p>\n\n\n\n<p>Dop: Stefano Morcaldo<\/p>\n\n\n\n<p>Fotografia: Luciano Consolini e Chiara Ludovica Quadrelli<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"6536\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2023\/05\/YAM_WebKeyvisual_Booster-1024x549.jpg\" alt=\"\" class=\"wp-image-6536\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yamaha Motor Europe ha lanciato Booster, il nuovo veicolo elettrico che regala un inaspettato&nbsp;effetto booster,&nbsp;perch\u00e9 rende super pop, colorata e piena di energia positiva ogni citt\u00e0 in cui lo guidi. Una trasformazione cos\u00ec contagiosa che persino i tuoi capelli possono godere di un&nbsp;boost&nbsp;sorprendente! La palette cromatica del video esplode in una variet\u00e0 di colori, ma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yamaha Motor Europe con il nuovo Booster e Armando Testa sono pronti a \u201cBoost up your city\u201d. - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/yamaha-motor-europe-con-il-nuovo-booster-e-armando-testa-sono-pronti-a-boost-up-your-city\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yamaha Motor Europe con il nuovo Booster e Armando Testa sono pronti a \u201cBoost up your city\u201d. - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Yamaha Motor Europe ha lanciato Booster, il nuovo veicolo elettrico che regala un inaspettato&nbsp;effetto booster,&nbsp;perch\u00e9 rende super pop, colorata e piena di energia positiva ogni citt\u00e0 in cui lo guidi. 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