{"id":24799,"date":"2022-11-11T14:16:27","date_gmt":"2022-11-11T13:16:27","guid":{"rendered":"https:\/\/www.armandotesta.it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/"},"modified":"2024-06-04T15:42:42","modified_gmt":"2024-06-04T13:42:42","slug":"armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/","title":{"rendered":"Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life"},"content":{"rendered":"\n<p>Prestazioni sportive\neccellenti, versatilit\u00e0 a 360\u00b0 e capacit\u00e0 di lunga distanza: lo <em>Sport\nTouring<\/em> di Yamaha Motor Europe non \u00e8 mai stato cos\u00ec eccitante.<\/p>\n\n\n\n<p>La nuova campagna\nfirmata Armando Testa incentrata sul segmento <em>Roads of Life<\/em> parla a chi\nsa come godersi la strada e vivere la propria passione fino in fondo in sella a\nTRACER 7, TRACER 7GT, NIKEN, TRACER 9, TRACER 9 GT e alla\nultima arrivata TRACER 9 GT+, con <em>adaptive Cruise Control, unified braking\nsystem, radar e TFT screen<\/em><em>.<\/em><\/p>\n\n\n\n<p>Modelli diversi con\ndiversi livelli di <em>performance<\/em>, ognuno adatto a regalare emozioni su\nstrade differenti.<\/p>\n\n\n\n<p>I 3 video, uno per\nogni modello, diventano veri e propri <em>branded content<\/em> dove i protagonisti,\ninsieme alle&nbsp;<em>Sport\nTouring<\/em>&nbsp;Yamaha, sono paesaggi\nmozzafiato e strade epiche, le migliori del mondo, che tutti gli appassionati\nprima o poi dovranno percorrere.<\/p>\n\n\n\n<p>Le <em>Roads of Life<\/em>\ndiventano cos\u00ec itinerari, coordinate, mappe: tutto il necessario per vivere e\ncondividere momenti incredibilmente emozionanti e adrenalinici.<\/p>\n\n\n\n<p>La campagna multi <em>touch\npoint<\/em> declinata in <em>digital<\/em>, <em>social<\/em>, <em>print<\/em> e <em>catalogue\npictures<\/em> porta la firma di Armando Testa e ci mostra quanto il viaggio non\nsia spostamento ma un&#8217;avventura da vivere e da guidare da soli o con gli amici.<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Cliente: Yamaha Motor Europe<\/p>\n\n\n\n<p>Agenzia: Gruppo\nArmando Testa<\/p>\n\n\n\n<p>Direzione creativa\nesecutiva: Nicola Cellemme e Georgia Ferraro<\/p>\n\n\n\n<p>Creative supervisor:\nS\u00e9bastien Sardet<\/p>\n\n\n\n<p>Client service team:\nSascha van der Plas e Martina Conterio<\/p>\n\n\n\n<p>Cdp: Armando Testa\nStudios<\/p>\n\n\n\n<p>Registi: <\/p>\n\n\n\n<p>Michele Sirigu\n(TRACER 7, TRACER 9)<\/p>\n\n\n\n<p>Luciano Consolini\n(NIKEN)<\/p>\n\n\n\n<p>Fotografi:<\/p>\n\n\n\n<p>Alessio Barbanti\n(TRACER 7, TRACER 9)<\/p>\n\n\n\n<p>Luciano Consolini,\nChiara Ludovica Quadrelli (NIKEN)<\/p>\n\n\n\n<p>Color correction e post produzione: BAND<\/p>\n\n\n\n<p>Post\nproduzione foto: Sara Lucchetta, Riccardo Corda<\/p>\n\n\n\n<p>Music e\nSFX: Guido Smider<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/11\/thumbnail_WEBKV_ROL-1024x548.jpg\" alt=\"\" class=\"wp-image-6195\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2023 Yamaha TRACER 7 and TRACER 7 GT: Smart Turns\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s4CeoKQx--M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2023 Yamaha TRACER 9 GT+ and TRACER 9 GT: Connected Roads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6v4jN3V2j5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2023 Yamaha NIKEN GT: Revolution Reloaded\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Q0T8RrYR82E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Prestazioni sportive eccellenti, versatilit\u00e0 a 360\u00b0 e capacit\u00e0 di lunga distanza: lo Sport Touring di Yamaha Motor Europe non \u00e8 mai stato cos\u00ec eccitante. La nuova campagna firmata Armando Testa incentrata sul segmento Roads of Life parla a chi sa come godersi la strada e vivere la propria passione fino in fondo in sella a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/armando-testa-e-yamaha-motor-europe-insieme-ad-eicma-e-on-the-roads-of-life\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armando Testa e Yamaha Motor Europe insieme ad Eicma e On The Roads Of Life - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Prestazioni sportive eccellenti, versatilit\u00e0 a 360\u00b0 e capacit\u00e0 di lunga distanza: lo Sport Touring di Yamaha Motor Europe non \u00e8 mai stato cos\u00ec eccitante. 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