{"id":24651,"date":"2022-02-02T11:45:28","date_gmt":"2022-02-02T10:45:28","guid":{"rendered":"https:\/\/www.armandotesta.it\/al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa\/"},"modified":"2024-06-04T15:42:05","modified_gmt":"2024-06-04T13:42:05","slug":"al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa\/","title":{"rendered":"Al primo posto te stessa, con Lines Seta Ultra e Armando Testa"},"content":{"rendered":"\n<p>On air la nuova campagna TV per il brand che offre alle donne l\u2019asciutto-pulito numero uno in Italia.<\/p>\n\n\n\n<p>Nessuna donna dovrebbe mai mettere in secondo piano le proprie passioni, i propri desideri, le proprie idee: in una parola, la propria libert\u00e0. Tantomeno quando ha il ciclo.<\/p>\n\n\n\n<p>Facendo leva su questo insight, Lines Seta Ultra, l\u2019asciutto-pulito numero uno in Italia, torna on air con uno speciale refresh di campagna, per dire a gran voce a tutte le donne che ogni giorno \u00e8 quello giusto per mettere al primo posto se stesse. Ciclo o no.<\/p>\n\n\n\n<p>Mai come in questi ultimi anni, infatti, gli eventi che ci hanno colpito ci hanno permesso di capire l\u2019importanza di prenderci pi\u00f9 cura di noi stessi e di mettere al primo posto, nella nostra vita, le cose che contano veramente. A partire dalla massima sicurezza e libert\u00e0 che le donne meritano quando hanno le mestruazioni.&nbsp;Proprio per questo, al loro fianco c\u2019\u00e8 Lines Seta Ultra, l\u2019unico assorbente che, grazie alle microsfere super assorbenti, cattura il flusso e ne impedisce la risalita, per una sensazione di asciutto-pulito imbattibile e inimitabile.<\/p>\n\n\n\n<p>Lo spot TV da 20\u2019\u2019 \u00e8 caratterizzato da grandi super con un forte impatto visivo in cui il numero 1\u00b0 fa da protagonista per enfatizzare il legame tra l\u2019asciutto-pulito di Lines Seta Ultra e la scala di priorit\u00e0 in cui ogni donna dovrebbe mettere ci\u00f2 che conta di pi\u00f9 per lei.<\/p>\n\n\n\n<p>La campagna TV e digital \u00e8 on air e online e la pianificazione media \u00e8 affidata a Media Italia.<\/p>\n\n\n\n<p><strong>Credits<\/strong><\/p>\n\n\n\n<p>Team Marketing Fater \u2013 Lines<\/p>\n\n\n\n<p>\u2022 General Manager: Antonio Fazzari<\/p>\n\n\n\n<p>\u2022 Associate Marketing Director: Ione Volpe<\/p>\n\n\n\n<p>\u2022 Marketing Manager: Mariaelena D\u2019Ippolito<\/p>\n\n\n\n<p>\u2022 Brand Manager: Mariana De Simone&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Agenzia: Armando Testa<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;Direttori Creativi Esecutivi: Georgia Ferraro, Nicola Cellemme<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;Team Creativo: Chiara Panattoni, Carlotta Gilardi<\/p>\n\n\n\n<p>\u2022 Team Account: Raffaele Reinerio, Cristina Omenetto, Arianna Cipolloni<\/p>\n\n\n\n<p>Casa di produzione:<\/p>\n\n\n\n<p>Cdp: Think Cattleya<\/p>\n\n\n\n<p>Regia: Laura Chiossone<\/p>\n\n\n\n<p>Dop: Guido Mazzoni<\/p>\n\n\n\n<p>Casa di post-produzione: Little Bull Studios<\/p>\n\n\n\n<p>Centro Media: Media Italia&nbsp;<br><\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra010-1024x576.png\" alt=\"\" data-id=\"5574\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5574\" class=\"wp-image-5574\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/02\/LinesSetaUltra020-1024x576.png\" alt=\"\" data-id=\"5575\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5575\" class=\"wp-image-5575\"\/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lines Seta Ultra Al primo posto\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mHhBgV0vujc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On air la nuova campagna TV per il brand che offre alle donne l\u2019asciutto-pulito numero uno in Italia. Nessuna donna dovrebbe mai mettere in secondo piano le proprie passioni, i propri desideri, le proprie idee: in una parola, la propria libert\u00e0. Tantomeno quando ha il ciclo. Facendo leva su questo insight, Lines Seta Ultra, l\u2019asciutto-pulito [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Al primo posto te stessa, con Lines Seta Ultra e Armando Testa - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/al-primo-posto-te-stessa-con-lines-seta-ultra-e-armando-testa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al primo posto te stessa, con Lines Seta Ultra e Armando Testa - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"On air la nuova campagna TV per il brand che offre alle donne l\u2019asciutto-pulito numero uno in Italia. Nessuna donna dovrebbe mai mettere in secondo piano le proprie passioni, i propri desideri, le proprie idee: in una parola, la propria libert\u00e0. Tantomeno quando ha il ciclo. 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