{"id":24646,"date":"2022-01-25T11:30:41","date_gmt":"2022-01-25T10:30:41","guid":{"rendered":"https:\/\/www.armandotesta.it\/tescoma-armando-testa-e-little-bull-studios-quando-la-fiaba-e-un-colpo-di-genio\/"},"modified":"2024-06-04T15:42:03","modified_gmt":"2024-06-04T13:42:03","slug":"tescoma-armando-testa-e-little-bull-studios-quando-la-fiaba-e-un-colpo-di-genio","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/tescoma-armando-testa-e-little-bull-studios-quando-la-fiaba-e-un-colpo-di-genio\/","title":{"rendered":"Tescoma, Armando Testa e Little Bull Studios: quando la fiaba \u00e8 un colpo di genio."},"content":{"rendered":"\n<p>Tescoma\u00a0\u00e8 sempre pi\u00f9\u00a0<em>love brand\u00a0<\/em>grazie alla campagna lanciata nella primavera del 2021 e ispirata al mondo delle fiabe.\u00a0<em>\u201cLa tua casa, la tua storia\u201d\u00a0<\/em>racconta la realt\u00e0 di ognuno di noi: un modo sognante e insieme cos\u00ec vero di narrare una dimensione privata, come quella domestica, che ogni giorno ci vede protagonisti nelle nostre case.<\/p>\n\n\n\n<p>E dopo Peter Pan e la Sparabiscotti, che avevano accompagnato il Natale fiabesco di\u00a0Tescoma,\u00a0Armando\u00a0Testa\u00a0firma e produce un nuovo soggetto della campagna, questa volta strizzando l\u2019occhio alla fiaba di Aladdin e il Genio.<\/p>\n\n\n\n<p>Per esaudire desideri senza sfregare alcuna lampada, ecco gli accessori per vino\u00a0Tescoma. Calici, decanter, salvagoccia, tappo versavino: un mondo di prodotti in cui il protagonista assoluto \u00e8 il cavatappi a leva, vero colpo di genio che consente di estrarre in modo facile e veloce ogni tappo, da ogni tipo di bottiglia.<\/p>\n\n\n\n<p>Il\u00a0film, realizzato da\u00a0Little Bull Studios\u00a0con la regia di\u00a0Paoloalberto Tonoli, e la\u00a0stampa\u00a0con lo scatto affidato a\u00a0Francesco Pizzo, raccontano dunque una romantica serata da mille e una notte, tra cuscini, candele e la luce soffusa delle lampade. E siccome una serata cos\u00ec merita un brindisi, ecco che gli accessori per vino\u00a0Tescoma\u00a0sapranno esaudire il desiderio.<\/p>\n\n\n\n<p>Anche una piccola storia vissuta in casa pu\u00f2 diventare una grande \u201cfavola\u201d.\u00a0Tescoma, con i suoi prodotti e con la sua campagna, ricorda a tutti gli italiani che \u00e8 proprio cos\u00ec.<\/p>\n\n\n\n<p>Scelta di comunicazione integrata anche per questa nuova fiaba: il lancio \u00e8 con la\u00a0TV\u00a0e il soggetto 15\u201d a partire dal 23 Gennaio 2022, seguono la\u00a0radio\u00a0e la\u00a0stampa\u00a0periodica e quotidiana, oltre a\u00a0digital\u00a0e canali\u00a0social.<\/p>\n\n\n\n<p><strong>Credits<\/strong><\/p>\n\n\n\n<p>Direzione creativa: Michela Sartorio e Monica Pirocca<\/p>\n\n\n\n<p>Team creativo: Giorgia Giuliano e Daniele La Rosa<\/p>\n\n\n\n<p>Direzione Clienti: Benedetta Buzzoni<\/p>\n\n\n\n<p>Account: Nicoletta Pittino<\/p>\n\n\n\n<p>Casa di Produzione: Little Bull Studios<\/p>\n\n\n\n<p>Regia: Paoloalberto Tonoli<\/p>\n\n\n\n<p>Scatto fotografico: Francesco Pizzo<\/p>\n\n\n\n<p>Musica: My Poetry Field, brano originale di Opera Music<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-1-1024x488.png\" alt=\"\" data-id=\"5544\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5544\" class=\"wp-image-5544\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-2.png\" alt=\"\" data-id=\"5545\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5545\" class=\"wp-image-5545\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2022\/01\/Frame-3.png\" alt=\"\" data-id=\"5546\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=5546\" class=\"wp-image-5546\"\/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tescoma Genio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W5D0Df83pqY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tescoma\u00a0\u00e8 sempre pi\u00f9\u00a0love brand\u00a0grazie alla campagna lanciata nella primavera del 2021 e ispirata al mondo delle fiabe.\u00a0\u201cLa tua casa, la tua storia\u201d\u00a0racconta la realt\u00e0 di ognuno di noi: un modo sognante e insieme cos\u00ec vero di narrare una dimensione privata, come quella domestica, che ogni giorno ci vede protagonisti nelle nostre case. E dopo Peter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tescoma, Armando Testa e Little Bull Studios: quando la fiaba \u00e8 un colpo di genio. - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/tescoma-armando-testa-e-little-bull-studios-quando-la-fiaba-e-un-colpo-di-genio\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tescoma, Armando Testa e Little Bull Studios: quando la fiaba \u00e8 un colpo di genio. - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Tescoma\u00a0\u00e8 sempre pi\u00f9\u00a0love brand\u00a0grazie alla campagna lanciata nella primavera del 2021 e ispirata al mondo delle fiabe.\u00a0\u201cLa tua casa, la tua storia\u201d\u00a0racconta la realt\u00e0 di ognuno di noi: un modo sognante e insieme cos\u00ec vero di narrare una dimensione privata, come quella domestica, che ogni giorno ci vede protagonisti nelle nostre case. 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