{"id":24505,"date":"2020-12-11T16:29:50","date_gmt":"2020-12-11T15:29:50","guid":{"rendered":"https:\/\/www.armandotesta.it\/amaro-montenegro-lancia-lesclusiva-experience-in-realta-aumentata-con-armando-testa\/"},"modified":"2024-06-04T15:41:22","modified_gmt":"2024-06-04T13:41:22","slug":"amaro-montenegro-lancia-lesclusiva-experience-in-realta-aumentata-con-armando-testa","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/amaro-montenegro-lancia-lesclusiva-experience-in-realta-aumentata-con-armando-testa\/","title":{"rendered":"AMARO MONTENEGRO LANCIA L&#8217;ESCLUSIVA EXPERIENCE IN REALTA&#8217;  AUMENTATA CON ARMANDO TESTA"},"content":{"rendered":"\n<p>Amaro Montenegro celebra il Natale con una elegante special box arricchita da una digital experience in realt\u00e0 aumentata, creata dall\u2019Agenzia Armando Testa.<\/p>\n\n\n\n<p>Lo storico brand ha scelto di dedicare ai suoi estimatori la nuova confezione regalo realizzata in esclusiva per il periodo natalizio. Un astuccio elegante che, per la prima volta, consentir\u00e0 di vivere un\u2019esperienza unica attraverso la tecnologia di augmented reality.<\/p>\n\n\n\n<p>Sugli scaffali della GDO da novembre, la confezione offre una sorprendente esperienza in AR: inquadrando con il cellulare il QRcode sul retro dell\u2019astuccio si accede ad una serie di contenuti esclusivi. Video, animazioni in 2d e 3d ed elementi interattivi fanno vivere l\u2019iconica bottiglia e trascinano il consumatore in un coinvolgente viaggio virtuale alla scoperta delle 40 erbe aromatiche, delle 7 note, della storia e del processo produttivo di Amaro Montenegro.&nbsp;<\/p>\n\n\n\n<p>Tra i contenuti speciali, una sezione dedicata alla mixology con video tutorial per preparare facilmente anche a casa invitanti cocktail a base di Amaro Montenegro: Monte Mule, Montenegroni e Monte Sour.<\/p>\n\n\n\n<p>Credits:<\/p>\n\n\n\n<p>Cliente: Gruppo Montenegro&nbsp;<\/p>\n\n\n\n<p>Marketing Manager: Alessandro Soleschi<\/p>\n\n\n\n<p>Senior Brand Manager: Daniele De Angelis<\/p>\n\n\n\n<p>Assistant Brand Manager: Marco Leonzi<\/p>\n\n\n\n<p>Agenzia: Armando Testa&nbsp;<\/p>\n\n\n\n<p>Direzione creativa: Jacopo Morini, Antonello Falcone<\/p>\n\n\n\n<p>Creative team: Gabriella De Stefano, Giulia Richetta<\/p>\n\n\n\n<p>Tech lead: Marco Savojardo<\/p>\n\n\n\n<p>Casa di produzione: Little Bull Studios<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/12\/AM_Natale_Pack_trequartiBottle_2-768x768.jpg\" alt=\"\" class=\"wp-image-4897\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Amaro Montenegro celebra il Natale con una elegante special box arricchita da una digital experience in realt\u00e0 aumentata, creata dall\u2019Agenzia Armando Testa. Lo storico brand ha scelto di dedicare ai suoi estimatori la nuova confezione regalo realizzata in esclusiva per il periodo natalizio. Un astuccio elegante che, per la prima volta, consentir\u00e0 di vivere un\u2019esperienza [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMARO MONTENEGRO LANCIA L&#039;ESCLUSIVA EXPERIENCE IN REALTA&#039; AUMENTATA CON ARMANDO TESTA - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/amaro-montenegro-lancia-lesclusiva-experience-in-realta-aumentata-con-armando-testa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMARO MONTENEGRO LANCIA L&#039;ESCLUSIVA EXPERIENCE IN REALTA&#039; AUMENTATA CON ARMANDO TESTA - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Amaro Montenegro celebra il Natale con una elegante special box arricchita da una digital experience in realt\u00e0 aumentata, creata dall\u2019Agenzia Armando Testa. 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