{"id":24446,"date":"2020-07-20T13:00:01","date_gmt":"2020-07-20T11:00:01","guid":{"rendered":"https:\/\/www.armandotesta.it\/good-morning-humanity-good-morning-america-lo-spot-lavazza-firmato-da-armando-testa-conquista-anche-gli-states\/"},"modified":"2024-06-04T15:41:01","modified_gmt":"2024-06-04T13:41:01","slug":"good-morning-humanity-good-morning-america-lo-spot-lavazza-firmato-da-armando-testa-conquista-anche-gli-states","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/good-morning-humanity-good-morning-america-lo-spot-lavazza-firmato-da-armando-testa-conquista-anche-gli-states\/","title":{"rendered":"GOOD MORNING HUMANITY,  GOOD MORNING AMERICA. LO SPOT LAVAZZA FIRMATO DA ARMANDO TESTA CONQUISTA ANCHE GLI STATES."},"content":{"rendered":"\n<p>Il nuovo mondo all\u2019orizzonte, pronto ad accogliere un\u2019umanit\u00e0 ritrovata che guarda al futuro con positivit\u00e0, e scandito nell\u2019ultimo spot internazionale di Lavazza dalle parole di Charlie Chaplin nel finale de \u201cIl grande Dittatore\u201d, sbarca ora sui principali network americani.<\/p>\n\n\n\n<p>CNN, Fox News, NBC,&nbsp;MSNBC e molti altri ospiteranno dal 20 luglio e per un mese il sessanta secondi firmato da Armando Testa, gi\u00e0 andato in onda via web per il mercato americano con quasi 25 milioni di view.&nbsp;<\/p>\n\n\n\n<p>Un nuovo importante capitolo per la storia di Lavazza che interpreta, condivide e promuove in maniera artistica valori universali come rispetto, inclusione, parit\u00e0 di genere e attenzione per l\u2019ambiente.<\/p>\n\n\n\n<p>Una visione globale di brand che si traduce nel nuovo concept di comunicazione&nbsp;<strong>#TheNewHumanity<\/strong>, gi\u00e0 firma di diversi progetti dell\u2019azienda torinese tra cui anche il prossimo Calendario Lavazza.<\/p>\n\n\n\n<p>Alla campagna hanno lavorato per Armando Testa il direttore creativo esecutivo Michele Mariani, i direttori creativi Andrea Lantelme (art) e Federico Bonenti (copy). La Casa di Produzione \u00e8 Movie Magic International. Consulenza di produzione e gestione licenze: The Producer International.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/1-1024x575.jpg\" alt=\"\" data-id=\"4530\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4530\" class=\"wp-image-4530\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/07\/2-1024x574.jpg\" alt=\"\" data-id=\"4531\" data-link=\"https:\/\/newsroom.armandotesta.it\/it\/?attachment_id=4531\" class=\"wp-image-4531\"\/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Il nuovo mondo all\u2019orizzonte, pronto ad accogliere un\u2019umanit\u00e0 ritrovata che guarda al futuro con positivit\u00e0, e scandito nell\u2019ultimo spot internazionale di Lavazza dalle parole di Charlie Chaplin nel finale de \u201cIl grande Dittatore\u201d, sbarca ora sui principali network americani. CNN, Fox News, NBC,&nbsp;MSNBC e molti altri ospiteranno dal 20 luglio e per un mese il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GOOD MORNING HUMANITY, GOOD MORNING AMERICA. 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