{"id":24418,"date":"2020-06-12T12:00:14","date_gmt":"2020-06-12T10:00:14","guid":{"rendered":"https:\/\/www.armandotesta.it\/riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa\/"},"modified":"2024-06-04T15:40:54","modified_gmt":"2024-06-04T13:40:54","slug":"riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/riso-gallo-the-italian-maestro-of-risotto-on-air-con-armando-testa\/","title":{"rendered":"RISO GALLO, THE ITALIAN MAESTRO OF RISOTTO, ON AIR CON ARMANDO TESTA"},"content":{"rendered":"\n<p>\u00c8 on air per il mercato internazionale, prima in UK e successivamente in&nbsp;altri Paesi europei, il nuovo spot di Riso Gallo firmato Armando Testa.&nbsp;<\/p>\n\n\n\n<p>Protagonista la linea Premium di Risi per Risotto, nelle variet\u00e0 Carnaroli, Arborio e Risotto Traditional da Agricoltura Sostenibile, che da poco \u00e8 stata anche oggetto di una importante revisione del packaging sia a livello di restyling grafico che di utilizzo di materiali orientati alla riduzione dell\u2019impatto ambientale.<\/p>\n\n\n\n<p>Lo spot, nel formato 10\u201d, \u00e8 una delicata animazione a china ed acquerello che racconta&nbsp;il nuovo pack e suggerisce la transizione dalle sue terre d\u2019origine, le risaie della Pianura Padana, fino alla tavola dei consumatori.<\/p>\n\n\n\n<p>L\u2019animazione nasce, simbolicamente, da una goccia d\u2019acqua: un modo per evocare l\u2019elemento pi\u00f9 importante nella crescita del riso.<\/p>\n\n\n\n<p>Anche il logo sul pack alla fine si anima all\u2019interno di una cucina dove regna la creativit\u00e0, e si scopre che la voce narrante, che ha raccontato l\u2019eccellenza, le origini italiane e la sostenibilit\u00e0, \u00e8 quella del mitico Galletto, che canta l\u2019originale payoff \u201cRiso Gallo. Cock-a-doodle\u2026 Do it!\u201d.<\/p>\n\n\n\n<p>Per Armando Testa, sotto la direzione creativa esecutiva di Michele Mariani, hanno lavorato allo spot l\u2019art Dario D\u2019Angelo e il copy Daniele Bona. Casa di produzione: Little Bull. Illustrazioni di Alessandra Scandella. Animazioni di Studio Magoga.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame1-1024x571.jpg\" alt=\"\" data-id=\"4399\" data-link=\"https:\/\/newsroom.armandotesta.it\/?attachment_id=4399\" class=\"wp-image-4399\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2020\/06\/risogallo_frame-2-1024x570.jpg\" alt=\"\" data-id=\"4400\" data-link=\"https:\/\/newsroom.armandotesta.it\/?attachment_id=4400\" class=\"wp-image-4400\"\/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RISO GALLO UK SUSTAIN PREMIUM RICE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DrWEChzO2hk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 on air per il mercato internazionale, prima in UK e successivamente in&nbsp;altri Paesi europei, il nuovo spot di Riso Gallo firmato Armando Testa.&nbsp; Protagonista la linea Premium di Risi per Risotto, nelle variet\u00e0 Carnaroli, Arborio e Risotto Traditional da Agricoltura Sostenibile, che da poco \u00e8 stata anche oggetto di una importante revisione del packaging [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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