{"id":24133,"date":"2019-06-04T13:00:40","date_gmt":"2019-06-04T11:00:40","guid":{"rendered":"https:\/\/www.armandotesta.it\/sanbitter-e-armando-testa-un-cocktail-vincente\/"},"modified":"2024-06-04T15:40:11","modified_gmt":"2024-06-04T13:40:11","slug":"sanbitter-e-armando-testa-un-cocktail-vincente","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/sanbitter-e-armando-testa-un-cocktail-vincente\/","title":{"rendered":"SANBITT\u00c8R E ARMANDO TESTA, UN COCKTAIL VINCENTE."},"content":{"rendered":"\n<p style=\"text-align:left\">Sanbitt\u00e8r, il primo\nanalcolico italiano, ha intrapreso insieme all&#8217;agenzia Armando Testa un\npercorso di comunicazione digital improntato sul mondo dei cocktail e della\nmixability.&nbsp;<\/p>\n\n\n\n<p>Obiettivo: raccontare\nstorie attraverso un linguaggio sintetico, impattante, sempre sorprendente ed\nesteticamente&nbsp;accattivante.<\/p>\n\n\n\n<p>Il progetto della\nmixology, nato dal fatto che Sanbitt\u00e8r \u00e8 perfetto per unirsi ad altri\ningredienti, ha trovato un linguaggio&nbsp;nell&#8217;inconfondibile sintesi\nTestiana.<\/p>\n\n\n\n<p>Un linguaggio\ncontemporaneo, empatico e distintivo che si \u00e8 allargato a tutti i touchpoint\ndigitali creando una nuova identit\u00e0 di marca.<\/p>\n\n\n\n<p>E se la mixology \u00e8\nun\u2019arte, lo \u00e8 diventata anche sui social. Da qui l&#8217;idea di creare su Instagram\ndei collage mix di elementi, la cui apparente surrealt\u00e0 e l&#8217;alto impatto\nestetico nascondono e raccontano storie di passione, armonia, gioco, equilibrio\ntra i vari ingredienti di un cocktail.<\/p>\n\n\n\n<p>Un buon esempio di IG\nStory&nbsp;\u00e8&nbsp;il lancio del Cosmopolitan Lime in occasione del Cosmopolitan\nDay.&nbsp;<\/p>\n\n\n\n<p>La creativit\u00e0 sfrutta il\nformato verticale per accompagnare l\u2019utente in un viaggio ingaggiante che\ntermina con la scoperta del prodotto.&nbsp;Il famoso cocktail newyorkese\nrielaborato in chiave sanbitteriana abbandona cos\u00ec New York per atterrare agli\naperitivi di tutta Europa.&nbsp;<\/p>\n\n\n\n<p><strong>Credits:<\/strong><\/p>\n\n\n\n<p>Creative\nDirector: Dario Anania<\/p>\n\n\n\n<p>Art\nDirector: Roberto\nGargano<\/p>\n\n\n\n<p>Copywriter:\nMaria Meioli<\/p>\n\n\n\n<p>Animation\nDesigner: Francesco Padua<\/p>\n\n\n\n<p>Tech\n&amp; Innovation Lead: Marco Savojardo<\/p>\n\n\n\n<p>UX\n&amp; Motion Designer: Damiano Gui<\/p>\n\n\n\n<p>Social\nMedia Manager: Fabio Cuscun\u00e0 <\/p>\n\n\n\n<p>Client Service: Alessandra Carrozzino, Cristina Castelli<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Cosmopolitan_SanBitter_IGS_IMG-864x768.jpg\" alt=\"\" class=\"wp-image-3586\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Strawberry_03-768x768.jpg\" alt=\"\" class=\"wp-image-3587\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SANBITTER   IG Story   Dalla Grande Mela\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9Fkm0LNuSsA?list=PL54wkJE4pfvXmyMIMLeMcn7NRM3iSu1S0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>SANBITTER IG Story Dalla Grande Mela<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sanbitt\u00e8r, il primo analcolico italiano, ha intrapreso insieme all&#8217;agenzia Armando Testa un percorso di comunicazione digital improntato sul mondo dei cocktail e della mixability.<\/p>\n","protected":false},"author":1,"featured_media":22960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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