{"id":23984,"date":"2014-09-01T10:36:17","date_gmt":"2014-09-01T08:36:17","guid":{"rendered":"https:\/\/www.armandotesta.it\/moment-momentact-soggetto-laboratorio\/"},"modified":"2024-06-04T15:39:46","modified_gmt":"2024-06-04T13:39:46","slug":"moment-momentact-soggetto-laboratorio","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/moment-momentact-soggetto-laboratorio\/","title":{"rendered":"MOMENT MOMENTACT: SOGGETTO  \u201cLABORATORIO\u201d"},"content":{"rendered":"<p>\u201cI mal di testa non sono tutti uguali\u201d \u00e8 la riflessione alla base del concetto della nuova campagna Moment-MomentAct del Gruppo Angelini in onda da agosto sulle principali emittenti TV.<\/p><p>A spiegarci i diversi mal di testa, in un laboratorio iper moderno del gruppo Angelini, \u00e8 una Presenter, una bella donna raffinata sui 35 anni. Per aiutare l&#8217;informazione si avvale di due lavagne luminose molto originali: due gigantesche, maestose teste bidimensionali di cristallo leggermente opacizzato.<\/p><p>La Presenter si muove con un simpatico mix di disinvoltura, autorevolezza e vicinanza tra due \u201csculture\u201d che rappresentano, con differenti vibrazioni grafiche, il mal di testa e il mal di testa forte.<\/p><p>In sinc con le spiegazioni della presenter vediamo arrivare le soluzioni accompagnate dalla caratteristica scia luminosa: la compressa Moment che cancella il mal di testa e la capsula di MomentAct che cancella il mal di testa forte. Soluzioni veloci perch\u00e9 \u201ci bei momenti non possono aspettare\u201d. Il filmato si conclude infatti con una simpatica scena di ritrovato benessere di una giovane che si diverte serena con il suo ragazzo su una giostra da lunapark.<\/p><p>Sotto la direzione creativa di Piero Reinerio, hanno lavorato al progetto l\u2019art Tina Salvato e la copy Mariarosa Galleano. La regia \u00e8 di Andrea Linke per la casa di produzione Little Bull.<\/p>\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140102-moment_mact_30s_frame02-626860-original-1409569267.png\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140102-moment_mact_30s_frame02-626860-original-1409569267.png\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140102-moment_mact_30s_frame02-626860-original-1409569267.png\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140101-moment_mact_30s_frame01-b5870e-original-1409569260.png\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140101-moment_mact_30s_frame01-b5870e-original-1409569260.png\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140101-moment_mact_30s_frame01-b5870e-original-1409569260.png\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140099-moment_mact_30s_frame03-6553d1-original-1409569260.png\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140099-moment_mact_30s_frame03-6553d1-original-1409569260.png\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140099-moment_mact_30s_frame03-6553d1-original-1409569260.png\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140098-moment_mact_30s_frame05-4e8460-original-1409569259.png\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140098-moment_mact_30s_frame05-4e8460-original-1409569259.png\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140098-moment_mact_30s_frame05-4e8460-original-1409569259.png\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140100-moment_mact_30s_frame04-473bd6-original-1409569260.png\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140100-moment_mact_30s_frame04-473bd6-original-1409569260.png\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/140100-moment_mact_30s_frame04-473bd6-original-1409569260.png\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Acraf - Moment + MomentAct - Laboratorio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e_DZZlPVRZc?list=UUam06Y2rUm-PuI9idyEkwnQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI mal di testa non sono tutti uguali\u201d \u00e8 la riflessione alla base del concetto della nuova campagna Moment-MomentAct del Gruppo Angelini in onda da agosto sulle principali emittenti TV. A spiegarci i diversi mal di testa, in un laboratorio iper moderno del gruppo Angelini, \u00e8 una Presenter, una bella donna raffinata sui 35 anni. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOMENT MOMENTACT: SOGGETTO \u201cLABORATORIO\u201d - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/moment-momentact-soggetto-laboratorio\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOMENT MOMENTACT: SOGGETTO \u201cLABORATORIO\u201d - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"\u201cI mal di testa non sono tutti uguali\u201d \u00e8 la riflessione alla base del concetto della nuova campagna Moment-MomentAct del Gruppo Angelini in onda da agosto sulle principali emittenti TV. A spiegarci i diversi mal di testa, in un laboratorio iper moderno del gruppo Angelini, \u00e8 una Presenter, una bella donna raffinata sui 35 anni. 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