{"id":23886,"date":"2014-12-04T12:28:57","date_gmt":"2014-12-04T11:28:57","guid":{"rendered":"https:\/\/www.armandotesta.it\/pensaci-per-non-pensarci\/"},"modified":"2024-06-04T15:39:29","modified_gmt":"2024-06-04T13:39:29","slug":"pensaci-per-non-pensarci","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/pensaci-per-non-pensarci\/","title":{"rendered":"PENSACI PER NON PENSARCI."},"content":{"rendered":"<p>Nel solco della lunga tradizione di impegno sociale di Armando Testa, \u00e8 online sul web, dal primo dicembre, un nuovo spot dedicato alla lotta contro l\u2019aids, in occasione della Giornata Mondiale dedicata alla malattia.<\/p><p>Lo spot, prodotto da Animal Black Films (Regia Giulio Volpe), sotto la Direzione Creativa esecutiva di Michele Mariani (art: Alessandro Padalino, copy Alessandro Brunetti) \u00e8 stato realizzato in favore di <strong>AlfaOmega<\/strong>, un\u2019associazione, attiva sul territorio lombardo, che da anni offre il suo aiuto e la sua esperienza a persone affette dal virus HIV, prive di riferimenti familiari e sociali. <\/p><p>La scena, al centro dello spot, si svolge in un\u2019auto. Due ragazzi appartati in camporella sono mostrati nel mezzo delle loro effusioni amorose. Tra una carezza e un bacio, il ragazzo in un momento di passione, sfila la maglietta alla ragazza. Proprio nel momento in cui le sfila l\u2019indumento, gli appare davanti la madre che, con voce incalzante, gli ricorda di proteggersi. La classica raccomandazione materna viene cos\u00ec trasformata in uno spiritoso \u201cincubo\u201d che mai vorremmo si avverasse! <\/p><p>Lo spot, raccontato che riassume il senso dell\u2019iniziativa: \u201cPensaci per non con toni ironici, si chiude con un cartello finale pensarci. Usa il preservativo\u201d.<\/p><p>Un esempio di spot sociale che, per coinvolgere il pubblico su tematiche impegnate, lascia da parte paternalismo e violenza, per aprire la strada allo straordinario potere del sorriso. <\/p><p>L\u2019Agenzia, e tutti i professionisti coinvolti, hanno lavorato con passione, spontaneit\u00e0 e totalmente a titolo gratuito.<\/p>\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150704-1-9a0aa8-original-1417703697.jpeg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150704-1-9a0aa8-original-1417703697.jpeg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150704-1-9a0aa8-original-1417703697.jpeg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150681-WEB_HD1920X1080_AIDS_def_011214-2dd624-original-1417692478.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150681-WEB_HD1920X1080_AIDS_def_011214-2dd624-original-1417692478.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150681-WEB_HD1920X1080_AIDS_def_011214-2dd624-original-1417692478.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150705-2-5eb363-original-1417703698.jpeg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150705-2-5eb363-original-1417703698.jpeg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150705-2-5eb363-original-1417703698.jpeg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150703-3-248ed7-original-1417703696.jpeg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150703-3-248ed7-original-1417703696.jpeg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/150703-3-248ed7-original-1417703696.jpeg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ALFAOMEGA - Pensaci per non pensarci\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wFMjaual2bE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Nel solco della lunga tradizione di impegno sociale di Armando Testa, \u00e8 online sul web, dal primo dicembre, un nuovo spot dedicato alla lotta contro l\u2019aids, in occasione della Giornata Mondiale dedicata alla malattia. Lo spot, prodotto da Animal Black Films (Regia Giulio Volpe), sotto la Direzione Creativa esecutiva di Michele Mariani (art: Alessandro Padalino, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PENSACI PER NON PENSARCI. - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/pensaci-per-non-pensarci\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PENSACI PER NON PENSARCI. - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Nel solco della lunga tradizione di impegno sociale di Armando Testa, \u00e8 online sul web, dal primo dicembre, un nuovo spot dedicato alla lotta contro l\u2019aids, in occasione della Giornata Mondiale dedicata alla malattia. 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