{"id":23850,"date":"2015-02-23T11:04:44","date_gmt":"2015-02-23T10:04:44","guid":{"rendered":"https:\/\/www.armandotesta.it\/lines-seta-soft-30-soggetto-scene-di-vita-soft\/"},"modified":"2024-06-04T15:39:24","modified_gmt":"2024-06-04T13:39:24","slug":"lines-seta-soft-30-soggetto-scene-di-vita-soft","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/lines-seta-soft-30-soggetto-scene-di-vita-soft\/","title":{"rendered":"LINES SETA SOFT 30\u201d  SOGGETTO \u201cSCENE DI VITA SOFT\u201d"},"content":{"rendered":"<p>La campagna inizia con una breve fase di presentazione. Sull&#8217;onda della morbida e coinvolgente canzone Sunny (cantata da Bobby Hebb) un filmato 30&#8243; segue lo svegliarsi di una giovane donna dalla bellezza naturale e spontanea colpita da un raggio di sole primaverile che fa capolino. E\u2019 domenica mattina e la donna indugia nel godersi la sofficit\u00e0 della coperta sulla pelle. Poi si alza, vivace e positiva, continuando a gioire della grande morbidezza che la circonda.<\/p><p>Solo alla fine, mentre la protagonista indugia nel sentire sulla pelle del viso e del corpo la sofficit\u00e0 del maglioncino che sta indossando, metafora di una nuova morbidezza negli assorbenti, si scopre la novit\u00e0: Lines Seta Soft, la nuova frontiera della morbidezza.<\/p><p>I filmati successivi da 30&#8243; ci spiegano il perch\u00e9 di questa nuova morbidezza attraverso una demo in 3D. Vediamo infatti descritta l\u2019evoluta tecnologia a spirali morbidissime che d\u00e0 vita a una vera e propria barriera soffice tra la pelle e l\u2019umido.<\/p><p>Chiude i vari filmati il richiamo ai due prodotti giorno e notte (ideale per i momenti in cui serve un\u2019extra protezione).<\/p><p><a href=\"http:\/\/youtu.be\/qh9IViYdJlA\"><\/a><\/p><p>Sotto la direzione creativa di Piero Reinerio, hanno lavorato al progetto l\u2019art Monica Barbalonga  e la copy Chiara Demichelis. Regia: Pierluca De Carlo. Casa di produzione: Little Bull. Pianifica Media Italia.<\/p>\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157106-soft_2-a45961-original-1424690333.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157106-soft_2-a45961-original-1424690333.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157106-soft_2-a45961-original-1424690333.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157104-soft_1-dd4e6a-original-1424690333.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157104-soft_1-dd4e6a-original-1424690333.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157104-soft_1-dd4e6a-original-1424690333.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157109-soft_5-94a949-original-1424690334.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157109-soft_5-94a949-original-1424690334.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157109-soft_5-94a949-original-1424690334.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157108-soft_3-dcfecd-original-1424690334.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157108-soft_3-dcfecd-original-1424690334.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157108-soft_3-dcfecd-original-1424690334.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157105-soft_6-f005b2-original-1424690333.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157105-soft_6-f005b2-original-1424690333.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157105-soft_6-f005b2-original-1424690333.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157107-soft_4-0a6aa2-original-1424690334.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157107-soft_4-0a6aa2-original-1424690334.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/157107-soft_4-0a6aa2-original-1424690334.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttp:\/\/youtu.be\/qh9IViYdJlA\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La campagna inizia con una breve fase di presentazione. Sull&#8217;onda della morbida e coinvolgente canzone Sunny (cantata da Bobby Hebb) un filmato 30&#8243; segue lo svegliarsi di una giovane donna dalla bellezza naturale e spontanea colpita da un raggio di sole primaverile che fa capolino. E\u2019 domenica mattina e la donna indugia nel godersi la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LINES SETA SOFT 30\u201d SOGGETTO \u201cSCENE DI VITA SOFT\u201d - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/lines-seta-soft-30-soggetto-scene-di-vita-soft\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LINES SETA SOFT 30\u201d SOGGETTO \u201cSCENE DI VITA SOFT\u201d - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"La campagna inizia con una breve fase di presentazione. Sull&#8217;onda della morbida e coinvolgente canzone Sunny (cantata da Bobby Hebb) un filmato 30&#8243; segue lo svegliarsi di una giovane donna dalla bellezza naturale e spontanea colpita da un raggio di sole primaverile che fa capolino. 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