{"id":23803,"date":"2015-05-05T10:10:16","date_gmt":"2015-05-05T08:10:16","guid":{"rendered":"https:\/\/www.armandotesta.it\/con-armando-testa-la-musica-di-virgin-radio-diventa-immortale\/"},"modified":"2024-06-04T15:39:17","modified_gmt":"2024-06-04T13:39:17","slug":"con-armando-testa-la-musica-di-virgin-radio-diventa-immortale","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/con-armando-testa-la-musica-di-virgin-radio-diventa-immortale\/","title":{"rendered":"CON ARMANDO TESTA LA MUSICA DI VIRGIN RADIO DIVENTA IMMORTALE"},"content":{"rendered":"<p>L\u2019eco del rock di Virgin Radio Italia \u00e8 arrivato sui canali tv di Sky, Discovery e sul web con un commercial che \u00e8 un inno alla vita. Tutta quella che c\u2019\u00e8 nella musica e che la rende immortale.<\/p><p>\u00c8 cos\u00ec che nasce <strong>Music is Life<\/strong>, una storia firmata Armando Testa e prodotta da THE FAMILY che ha come protagonista un\u2019inedita morte. Depressa, fragile, apatica. <\/p><p>E per la prima volta, umanissima e mortale. <\/p><p>Sconfitta.<\/p><p>Su un rock che resuscita con devozione il sound e i grandi riff che hanno fatto la storia, anima e voce del brand, Music is Life non \u00e8 solo un commercial. <\/p><p>\u00c8 una grande. Che continua a vivere e a far vivere.<\/p><p>\u00c8 l\u2019ammissione che nell\u2019aldil\u00e0 potr\u00e0 anche esserci silenzio, metafora sull\u2019eternit\u00e0 della musica ma qui il cuore batte ancora con Jim Morrison e Kurt Cobain.<\/p><p>Ma soprattutto, \u00e8 la prova vivente che la musica vince su tutto. <\/p><p><strong><br \/><\/strong><\/p><p><strong>CREDITS:<\/strong><\/p><p><strong>Advertising Agency:<\/strong> Armando Testa, Milan, Italy<\/p><p><strong>Creative Directors:<\/strong> Dario Anania, Vincenzo Celli<\/p><p><strong>Art Director:<\/strong> Matteo Pozzi<\/p><p><strong>Copywriter: <\/strong>Samantha Scaloni<\/p><p><strong>Clients Service Director:<\/strong> Tiziana Perotti<\/p><p><strong>Advisor Responsible for Innovation:<\/strong> Nicola Belli<\/p><p><strong>Production:<\/strong> The Family<\/p><p><strong>Executive Producer:<\/strong> Stefano Quaglia<\/p><p><strong>Producer:<\/strong> Tommaso Haimann<\/p><p><strong>Director<\/strong>: Igor Borghi<\/p><p><strong>Director of Photography<\/strong>: Alessandro Bolzoni<\/p><p><strong>Editing<\/strong>: Nicola Mucelli<\/p><p><strong>Color Correction<\/strong>: You Are<\/p><p><strong>Music<\/strong>: Enzo Casucci<\/p>\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165970-virgin_2-97466f-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165970-virgin_2-97466f-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165970-virgin_2-97466f-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165972-virgin_4-f343b1-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165972-virgin_4-f343b1-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165972-virgin_4-f343b1-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165969-virgin_6-e44cb7-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165969-virgin_6-e44cb7-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165969-virgin_6-e44cb7-original-1430821943.jpg\" \n      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data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165965-virgin_3-de4475-original-1430821942.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165966-virgin_1-66ac17-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165966-virgin_1-66ac17-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165966-virgin_1-66ac17-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165973-virgin_9-82ec48-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165973-virgin_9-82ec48-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165973-virgin_9-82ec48-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165971-virgin_8-8ac757-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165971-virgin_8-8ac757-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165971-virgin_8-8ac757-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165967-virgin_7-679958-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165967-virgin_7-679958-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165967-virgin_7-679958-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165968-virgin_5-aa7f0a-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165968-virgin_5-aa7f0a-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165968-virgin_5-aa7f0a-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VIRGIN RADIO ITALIA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wW0xAOZmr70?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019eco del rock di Virgin Radio Italia \u00e8 arrivato sui canali tv di Sky, Discovery e sul web con un commercial che \u00e8 un inno alla vita. Tutta quella che c\u2019\u00e8 nella musica e che la rende immortale. \u00c8 cos\u00ec che nasce Music is Life, una storia firmata Armando Testa e prodotta da THE FAMILY [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"_links":{"self":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/23803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/comments?post=23803"}],"version-history":[{"count":1,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/23803\/revisions"}],"predecessor-version":[{"id":25113,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/23803\/revisions\/25113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/19790"}],"wp:attachment":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/media?parent=23803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/categories?post=23803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/tags?post=23803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}