{"id":23803,"date":"2015-05-05T10:10:16","date_gmt":"2015-05-05T08:10:16","guid":{"rendered":"https:\/\/www.armandotesta.it\/con-armando-testa-la-musica-di-virgin-radio-diventa-immortale\/"},"modified":"2024-06-04T15:39:17","modified_gmt":"2024-06-04T13:39:17","slug":"con-armando-testa-la-musica-di-virgin-radio-diventa-immortale","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/con-armando-testa-la-musica-di-virgin-radio-diventa-immortale\/","title":{"rendered":"CON ARMANDO TESTA LA MUSICA DI VIRGIN RADIO DIVENTA IMMORTALE"},"content":{"rendered":"<p>L\u2019eco del rock di Virgin Radio Italia \u00e8 arrivato sui canali tv di Sky, Discovery e sul web con un commercial che \u00e8 un inno alla vita. Tutta quella che c\u2019\u00e8 nella musica e che la rende immortale.<\/p><p>\u00c8 cos\u00ec che nasce <strong>Music is Life<\/strong>, una storia firmata Armando Testa e prodotta da THE FAMILY che ha come protagonista un\u2019inedita morte. Depressa, fragile, apatica. <\/p><p>E per la prima volta, umanissima e mortale. <\/p><p>Sconfitta.<\/p><p>Su un rock che resuscita con devozione il sound e i grandi riff che hanno fatto la storia, anima e voce del brand, Music is Life non \u00e8 solo un commercial. <\/p><p>\u00c8 una grande. Che continua a vivere e a far vivere.<\/p><p>\u00c8 l\u2019ammissione che nell\u2019aldil\u00e0 potr\u00e0 anche esserci silenzio, metafora sull\u2019eternit\u00e0 della musica ma qui il cuore batte ancora con Jim Morrison e Kurt Cobain.<\/p><p>Ma soprattutto, \u00e8 la prova vivente che la musica vince su tutto. <\/p><p><strong><br \/><\/strong><\/p><p><strong>CREDITS:<\/strong><\/p><p><strong>Advertising Agency:<\/strong> Armando Testa, Milan, Italy<\/p><p><strong>Creative Directors:<\/strong> Dario Anania, Vincenzo Celli<\/p><p><strong>Art Director:<\/strong> Matteo Pozzi<\/p><p><strong>Copywriter: <\/strong>Samantha Scaloni<\/p><p><strong>Clients Service Director:<\/strong> Tiziana Perotti<\/p><p><strong>Advisor Responsible for Innovation:<\/strong> Nicola Belli<\/p><p><strong>Production:<\/strong> The Family<\/p><p><strong>Executive Producer:<\/strong> Stefano Quaglia<\/p><p><strong>Producer:<\/strong> Tommaso Haimann<\/p><p><strong>Director<\/strong>: Igor Borghi<\/p><p><strong>Director of Photography<\/strong>: Alessandro Bolzoni<\/p><p><strong>Editing<\/strong>: Nicola Mucelli<\/p><p><strong>Color Correction<\/strong>: You Are<\/p><p><strong>Music<\/strong>: Enzo Casucci<\/p>\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165970-virgin_2-97466f-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165970-virgin_2-97466f-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165970-virgin_2-97466f-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165972-virgin_4-f343b1-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165972-virgin_4-f343b1-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165972-virgin_4-f343b1-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165969-virgin_6-e44cb7-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165969-virgin_6-e44cb7-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165969-virgin_6-e44cb7-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165974-virgin_10-8b8c42-original-1430821944.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165974-virgin_10-8b8c42-original-1430821944.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165974-virgin_10-8b8c42-original-1430821944.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165965-virgin_3-de4475-original-1430821942.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165965-virgin_3-de4475-original-1430821942.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165965-virgin_3-de4475-original-1430821942.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165966-virgin_1-66ac17-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165966-virgin_1-66ac17-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165966-virgin_1-66ac17-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165973-virgin_9-82ec48-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165973-virgin_9-82ec48-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165973-virgin_9-82ec48-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165971-virgin_8-8ac757-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165971-virgin_8-8ac757-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165971-virgin_8-8ac757-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165967-virgin_7-679958-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165967-virgin_7-679958-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165967-virgin_7-679958-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165968-virgin_5-aa7f0a-original-1430821943.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165968-virgin_5-aa7f0a-original-1430821943.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/165968-virgin_5-aa7f0a-original-1430821943.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VIRGIN RADIO ITALIA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wW0xAOZmr70?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019eco del rock di Virgin Radio Italia \u00e8 arrivato sui canali tv di Sky, Discovery e sul web con un commercial che \u00e8 un inno alla vita. Tutta quella che c\u2019\u00e8 nella musica e che la rende immortale. \u00c8 cos\u00ec che nasce Music is Life, una storia firmata Armando Testa e prodotta da THE FAMILY [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CON ARMANDO TESTA LA MUSICA DI VIRGIN RADIO DIVENTA IMMORTALE - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/con-armando-testa-la-musica-di-virgin-radio-diventa-immortale\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CON ARMANDO TESTA LA MUSICA DI VIRGIN RADIO DIVENTA IMMORTALE - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"L\u2019eco del rock di Virgin Radio Italia \u00e8 arrivato sui canali tv di Sky, Discovery e sul web con un commercial che \u00e8 un inno alla vita. 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