{"id":23781,"date":"2015-05-26T11:18:17","date_gmt":"2015-05-26T09:18:17","guid":{"rendered":"https:\/\/www.armandotesta.it\/armando-testa-e-testa-digital-hub-sostengono-lines-e-pink-is-good-nella-lotta-contro-il-tumore-al-seno\/"},"modified":"2024-06-04T15:39:15","modified_gmt":"2024-06-04T13:39:15","slug":"armando-testa-e-testa-digital-hub-sostengono-lines-e-pink-is-good-nella-lotta-contro-il-tumore-al-seno","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/armando-testa-e-testa-digital-hub-sostengono-lines-e-pink-is-good-nella-lotta-contro-il-tumore-al-seno\/","title":{"rendered":"ARMANDO TESTA e TESTA DIGITAL HUB SOSTENGONO LINES E PINK IS GOOD NELLA LOTTA CONTRO IL TUMORE AL SENO"},"content":{"rendered":"<p>Due segni \u201cda guerriera\u201d tracciati sulle guance, di colore rigorosamente rosa: questo il key visual dell\u2019operazione <strong>#donaminuti per #pinkisgood<\/strong> con cui<strong> Armando Testa\/Testa Digital Hub e LINES <\/strong>hanno sfidato gli <em>instagramer<\/em> italiani per sostenere <strong>Pink is Good <\/strong>e la sua battaglia contro il tumore al seno.<\/p><p>Entro il 31 maggio, ogni foto con i segni rosa di Pink is Good caricata su Instagram con gli hashtag #pinkisgood e #donaminuti sar\u00e0 trasformata in minuti di ricerca che LINES doner\u00e0 ai ricercatori della Fondazione Umberto Veronesi.<\/p><p>A fine operazione i minuti raccolti saranno aggiunti a quelli che LINES, dallo scorso 8 marzo, sta collezionando per Pink is Good grazie alle donazioni pervenute tramite i codici presenti sui propri prodotti: ad oggi sono oltre 200,000 i minuti inseriti sul contatore del sito ufficiale.<\/p><p>L&#8217;operazione social \u00e8 stata realizzata insieme all&#8217;associazione <a href=\"http:\/\/instagramersitalia.it\/instagramers-italia-donaminuti-per-pinkisgood\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagramers Italia<\/a><strong> <\/strong>che ha fornito il proprio supporto coinvolgendo tutte le comunit\u00e0 sparse nel bel paese in questa colorata e benefica challenge. Gli instagramers hanno gi\u00e0 risposto nella prima settimana di challenge,  la partecipazione \u00e8 destinata a crescere via via che aumenter\u00e0 il passaparola.<\/p><p><br \/> Per diffondere la conoscenza di Pink is Good e il gesto sigla delle &#8220;guerriere&#8221; \u00e8 stata inoltre lanciata in rete una catena promossa da alcune personalit\u00e0 del web.<\/p><p>La prima a rispondere all&#8217;appello \u00e8 stata <strong>Nicole Husel,<\/strong> una youtuber specializzata in make up, sul suo canale <a href=\"https:\/\/www.youtube.com\/watch?v=dM0qwTQOEf8\" target=\"_blank\" rel=\"noopener noreferrer\">KissAndMakeUp01<\/a> seguito da oltre 300.000 utenti. Nicole ha sorpreso le sue fan con questo innovativo modo di indossare un rossetto di colore rosa&#8230; a fin di bene! Come se fosse uno dei suoi soliti tutorial di trucco ha spiegato come farsi i segni rosa sulle guance, ed ha invitato le proprie followers a fare lo stesso per dichiarare il proprio sostegno a Pink is Good. Tante ragazze e ragazzi &#8211; e anche alcune altre <em>webstars<\/em> &#8211; armati di rossetto rosa e cellulare hanno risposto all&#8217;appello, e l'&#8221;armata rosa&#8221; della ricerca cresce &#8220;di minuto in minuto&#8221; veicolando il proprio messaggio di prevenzione e sostegno alla ricerca.<\/p><p><em><br \/><\/em><\/p><p><em>Pink is Good \u00e8 il progetto della Fondazione Veronesi che si occupa di informazione, prevenzione e ricerca sul tumore al seno. Testa Digital Hub \u00e8 la unit di operazioni digitali e non convenzionali di Armando Testa. Al progetto hanno lavorato team creativi congiunti sotto la direzione creativa di Jacopo Morini e Piero Reinerio.<\/em><\/p>\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168530-keyvisual_02-cb2ff1-original-1432645915.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168530-keyvisual_02-cb2ff1-original-1432645915.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168530-keyvisual_02-cb2ff1-original-1432645915.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168529-instagramers_per_pink_is_good-444db6-original-1432645915.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168529-instagramers_per_pink_is_good-444db6-original-1432645915.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168529-instagramers_per_pink_is_good-444db6-original-1432645915.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168534-Keyvisual%2001-b9acb2-original-1432645927.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168534-Keyvisual%2001-b9acb2-original-1432645927.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168534-Keyvisual%2001-b9acb2-original-1432645927.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168535-Keyvisual%2003-b2aeec-original-1432645927.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168535-Keyvisual%2003-b2aeec-original-1432645927.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168535-Keyvisual%2003-b2aeec-original-1432645927.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168531-Keyvisual%2004-0ad396-original-1432645927.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168531-Keyvisual%2004-0ad396-original-1432645927.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/168531-Keyvisual%2004-0ad396-original-1432645927.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Due segni \u201cda guerriera\u201d tracciati sulle guance, di colore rigorosamente rosa: questo il key visual dell\u2019operazione #donaminuti per #pinkisgood con cui Armando Testa\/Testa Digital Hub e LINES hanno sfidato gli instagramer italiani per sostenere Pink is Good e la sua battaglia contro il tumore al seno. Entro il 31 maggio, ogni foto con i segni [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARMANDO TESTA e TESTA DIGITAL HUB SOSTENGONO LINES E PINK IS GOOD NELLA LOTTA CONTRO IL TUMORE AL SENO - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/armando-testa-e-testa-digital-hub-sostengono-lines-e-pink-is-good-nella-lotta-contro-il-tumore-al-seno\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARMANDO TESTA e TESTA DIGITAL HUB SOSTENGONO LINES E PINK IS GOOD NELLA LOTTA CONTRO IL TUMORE AL SENO - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Due segni \u201cda guerriera\u201d tracciati sulle guance, di colore rigorosamente rosa: questo il key visual dell\u2019operazione #donaminuti per #pinkisgood con cui Armando Testa\/Testa Digital Hub e LINES hanno sfidato gli instagramer italiani per sostenere Pink is Good e la sua battaglia contro il tumore al seno. 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