{"id":23768,"date":"2015-06-23T10:36:46","date_gmt":"2015-06-23T08:36:46","guid":{"rendered":"https:\/\/www.armandotesta.it\/con-le-sdraiers-per-armando-testa-e-dreher-e-ancora-il-momento-di-goder\/"},"modified":"2024-06-04T15:39:12","modified_gmt":"2024-06-04T13:39:12","slug":"con-le-sdraiers-per-armando-testa-e-dreher-e-ancora-il-momento-di-goder","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/con-le-sdraiers-per-armando-testa-e-dreher-e-ancora-il-momento-di-goder\/","title":{"rendered":"CON LE SDRAIERS PER ARMANDO TESTA E DREHER E\u2019 ANCORA IL MOMENTO DI GODER!"},"content":{"rendered":"<p>Ad una settimana dalla partenza della nuova campagna Dreher, e dal lancio delle sue diverse categorie, il contagio prosegue con l\u2019on air di un nuovo spot TV e con la pianificazione radio di sei soggetti.<\/p><p>In televisione sar\u00e0 infatti la rappresentante delle The Sdraiers, indomita della tintarella, a chiudere il cerchio dei cinque spot e affiancarsi cos\u00ec ai The Stravacchers, i tuffatori sul divano, ai The Grigliers, gli eletti del barbecue, ai The Calcettors, i ballerini del sintetico, e ai The Faidaters, gli infallibili del bricolage.<\/p><p>In radio invece, oltre che gli stessi gruppi della tv, verranno celebrate nuove categorie.<\/p><p>La campagna ideata sotto la direzione creativa esecutiva di <strong>Michele Mariani<\/strong> (direttore creativo esecutivo Armando Testa) e <strong>Jacopo Morini<\/strong> (direttore creativo di Testa Digital Hub, la unit digitale del gruppo Armando Testa) insieme a <strong>Federico Bonenti<\/strong> (copy) e <strong>Andrea Lantelme<\/strong> (art), \u00e8 stata prodotta da Indiana con la regia di Henrik Sundgren. <\/p><p>I radio sono stati realizzati da Eccetera. <\/p><p>La colonna musicale di tv e radio \u00e8 stata composta da Bobo Marcucci.<\/p>\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/171422-dreher_sdraiers_keyframe-76f718-original-1435062417.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/171422-dreher_sdraiers_keyframe-76f718-original-1435062417.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/171422-dreher_sdraiers_keyframe-76f718-original-1435062417.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HEINEKEN - DREHER - E&#039; IL MOMENTO DI GODER! - THE SDRAIERS\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uyDPRAvwPZw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ad una settimana dalla partenza della nuova campagna Dreher, e dal lancio delle sue diverse categorie, il contagio prosegue con l\u2019on air di un nuovo spot TV e con la pianificazione radio di sei soggetti. In televisione sar\u00e0 infatti la rappresentante delle The Sdraiers, indomita della tintarella, a chiudere il cerchio dei cinque spot e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CON LE SDRAIERS PER ARMANDO TESTA E DREHER E\u2019 ANCORA IL MOMENTO DI GODER! - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.armandotesta.it\/it\/con-le-sdraiers-per-armando-testa-e-dreher-e-ancora-il-momento-di-goder\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CON LE SDRAIERS PER ARMANDO TESTA E DREHER E\u2019 ANCORA IL MOMENTO DI GODER! - Armando Testa\" \/>\n<meta property=\"og:description\" content=\"Ad una settimana dalla partenza della nuova campagna Dreher, e dal lancio delle sue diverse categorie, il contagio prosegue con l\u2019on air di un nuovo spot TV e con la pianificazione radio di sei soggetti. 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