{"id":23617,"date":"2016-09-16T10:00:00","date_gmt":"2016-09-16T08:00:00","guid":{"rendered":"https:\/\/www.armandotesta.it\/passa-dal-native-il-rilancio-dei-wuoi\/"},"modified":"2024-06-04T15:38:41","modified_gmt":"2024-06-04T13:38:41","slug":"passa-dal-native-il-rilancio-dei-wuoi","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/passa-dal-native-il-rilancio-dei-wuoi\/","title":{"rendered":"PASSA DAL NATIVE IL RILANCIO DEI &#8220;WUOI?&#8221;"},"content":{"rendered":"<p>Dal 19 Settembre sar\u00e0 on line un\u2019operazione di endorsement a favore della rinnovata gamma di w\u00fcrstel \u201cWuoi?\u201d.<\/p>  <p>Un w\u00fcrstel interamente vegetale, uno bio, uno di cotto, uno light e tante altre gustose varianti, che coprono need molto variegati. Per lanciarle non bastava costruire awareness, occorreva anche spiegare. Per questo i creativi Armando Testa con il supporto di Media Italia, centro media del Gruppo, hanno studiato un\u2019articolata campagna digital content.<\/p>    <p>Un\u2019elaborata campagna di native adv raggiunger\u00e0 il target focus, per dirigerlo vs siti femminili e di cucina, le cui redazioni potranno sviluppare contenuti con tre diverse tipologie di trattamento (\u201cricettazione&#8221;, \u201clife hack\u201d, \u201ccuriosit\u00e0\u201d). Tutte le notizie diventeranno altrettanti pretesti per illustrare le diverse caratteristiche dei nuovi w\u00fcrstel.<\/p>    <p>La meccanica prevede inoltre un rinforzo della comunicazione sul segmento dei lettori online dei volantini della grande distribuzione.<\/p>    <p>La creativit\u00e0 \u00e8 stata sviluppata dal copy Stefano Arrigoni e dall\u2019art Tommaso Casarini sotto la direzione creativa esecutiva di Michele Mariani con la pianificazione di Media Italia.<\/p>\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225254-wuoi_landingpage_digital_flyer_2000x1450px_1-1d0a35-original-1474382397.jpeg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225254-wuoi_landingpage_digital_flyer_2000x1450px_1-1d0a35-original-1474382397.jpeg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225254-wuoi_landingpage_digital_flyer_2000x1450px_1-1d0a35-original-1474382397.jpeg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225253-wuoi_bannerweb_300x250_8_1473935151498-1e3605-original-1474382340.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225253-wuoi_bannerweb_300x250_8_1473935151498-1e3605-original-1474382340.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225253-wuoi_bannerweb_300x250_8_1473935151498-1e3605-original-1474382340.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225252-wuoi_bannerindex_2500x500px_1-696e4a-original-1474382258.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225252-wuoi_bannerindex_2500x500px_1-696e4a-original-1474382258.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225252-wuoi_bannerindex_2500x500px_1-696e4a-original-1474382258.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225251-wuoi_bannerweb_300x250_7_1473935133364-ca5bba-original-1474381663.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225251-wuoi_bannerweb_300x250_7_1473935133364-ca5bba-original-1474381663.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/225251-wuoi_bannerweb_300x250_7_1473935133364-ca5bba-original-1474381663.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dal 19 Settembre sar\u00e0 on line un\u2019operazione di endorsement a favore della rinnovata gamma di w\u00fcrstel \u201cWuoi?\u201d.<\/p>\n","protected":false},"author":1,"featured_media":19685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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