{"id":23592,"date":"2016-10-03T11:00:00","date_gmt":"2016-10-03T09:00:00","guid":{"rendered":"https:\/\/www.armandotesta.it\/intesta-porta-la-felicita-in-tv-con-fria-easy\/"},"modified":"2024-06-04T15:38:38","modified_gmt":"2024-06-04T13:38:38","slug":"intesta-porta-la-felicita-in-tv-con-fria-easy","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/intesta-porta-la-felicita-in-tv-con-fria-easy\/","title":{"rendered":"INTESTA PORTA LA FELICITA&#8217; IN TV, CON FRIA EASY."},"content":{"rendered":"<p>La famiglia Felice debutta in TV. \u00c8 on air la campagna della carta igienica umidificata Fria Easy realizzata da InTesta (Gruppo Armando Testa).<\/p>    <p>Il prodotto di Diva International, l\u2019azienda italiana leader nella produzione di salviette umidificate, sar\u00e0 rappresentato dai Felice, l\u2019ironica famiglia di sederi amanti del ballo.<\/p>  <p>Sulle note del brano \u201cHappy\u201d di Alexia, ricantato per l\u2019occasione dai quattro personaggi, Felice, Gioia, Fortunato e Allegra portano il consumatore alla scoperta di una nuova igiene intima.<\/p>  <p>Il motivo di tanta felicit\u00e0 \u00e8 Fria Easy, ovviamente, che promette la massima igiene quotidiana ovunque e in qualunque momento della giornata.<\/p>  <p>I quattro soggetti da 15 secondi, che vedremo a rotazione da fine settembre fino a fine novembre sulle principali emittenti televisive nazionali, sono stati ideati dall\u2019agenzia InTesta, con la collaborazione dello studio Inky Mind, che ha curato la realizzazione dei character e delle animazioni in 3D. <\/p>  <p>Insieme agli spot TV \u00e8 stata realizzata anche la pagina pianificata su stampa periodica.<\/p>    <p>Credit:<\/p>  <p>Agenzia: InTesta (Gruppo Armando Testa)<\/p>  <p>Creative Service: Patrizia Massarenti, Delia Laviola<\/p>  <p>Client Service: Andrea Rosa Ammaturo <\/p>  <p>Casa di produzione: Inky Mind <\/p>\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226297-Packshot-f1a2b0-original-1475595962.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226297-Packshot-f1a2b0-original-1475595962.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226297-Packshot-f1a2b0-original-1475595962.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226296-ESEC_Fria_Easy_ADV-1b7126-original-1475595868.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226296-ESEC_Fria_Easy_ADV-1b7126-original-1475595868.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226296-ESEC_Fria_Easy_ADV-1b7126-original-1475595868.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226295-Gioia-c9a2a9-original-1475595768.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226295-Gioia-c9a2a9-original-1475595768.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226295-Gioia-c9a2a9-original-1475595768.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226293-Fortunato-aafeb1-original-1475595683.jpg\">\n   <img decoding=\"async\" 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href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226291-Felice-acaf35-original-1475595616.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226291-Felice-acaf35-original-1475595616.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/226291-Felice-acaf35-original-1475595616.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fria Easy - Bambina Allegra Delivery low\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/isZjB3_My88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La famiglia Felice debutta in TV. \u00c8 on air la campagna della carta igienica umidificata Fria Easy realizzata da InTesta (Gruppo Armando Testa).<\/p>\n","protected":false},"author":1,"featured_media":19675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INTESTA PORTA LA FELICITA&#039; IN TV, CON FRIA EASY. - Armando Testa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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