{"id":23528,"date":"2017-02-22T12:00:00","date_gmt":"2017-02-22T11:00:00","guid":{"rendered":"https:\/\/www.armandotesta.it\/quando-finisce-il-suv-comincia-stelvio\/"},"modified":"2024-06-04T15:38:25","modified_gmt":"2024-06-04T13:38:25","slug":"quando-finisce-il-suv-comincia-stelvio","status":"publish","type":"post","link":"https:\/\/www.armandotesta.it\/it\/quando-finisce-il-suv-comincia-stelvio\/","title":{"rendered":"QUANDO FINISCE IL SUV, COMINCIA STELVIO"},"content":{"rendered":"<p>Arriva Stelvio. La risposta di Alfa Romeo al solito Suv.<\/p>  <p>La risposta performante ed emozionante alla freddezza dei concorrenti. <\/p>  <p>Stelvio \u00e8 un\u2019auto in cui anche l\u2019equilibrio si trasforma in emozione.<\/p>  <p>L\u2019equilibrio tra la ragione e passione, l\u2019equilibrio tra tecnica e performance.<\/p>  <p>La lettera a Stelvio al &#8220;solito caro suv\u201d \u00e8 costruita sulla base del confronto tra i tradizionali SUV e le caratteristiche innovative di Stelvio. <\/p>  <p>Se c\u2019\u00e8 una parola che sintetizza questa differenza \u00e8 la parola m-o-n-o-t-o-n-i-a che introduce il claim finale \u201cQuando finisce il SUV, comincia Stelvio\u201d<\/p>  <p>Lo spot, ispirato da un\u2019idea per il Super Bowl Americano, \u00e8 stato realizzato dall\u2019agenzia Armando Testa.<\/p>  <p>Ambientato in location tutte italiane, fino<strong> <\/strong>alle spettacolari curve del Passo dello Stelvio innevato, il filmato \u00e8 on air da domenica 19 febbraio con una pianificazione sulle principali reti nazionali. Porte aperte sabato 25 e domenica 26.<\/p>  <p>\u00c8 arrivato Stelvio. Ne sentirete parlare. L\u2019era del solito suv \u00e8 finita.<\/p>\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/237579-3-1af755-original-1487954507.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/237579-3-1af755-original-1487954507.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/237579-3-1af755-original-1487954507.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/237578-2-fe161f-original-1487954476.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/237578-2-fe161f-original-1487954476.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/237578-2-fe161f-original-1487954476.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/237577-1-995308-original-1487953721.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/237577-1-995308-original-1487953721.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/237577-1-995308-original-1487953721.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Alfa Romeo - Stelvio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4_WTLnqhAB4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Arriva Stelvio. La risposta di Alfa Romeo al solito Suv.<br \/>\nLa risposta performante ed emozionante alla freddezza dei concorrenti.<\/p>\n","protected":false},"author":1,"featured_media":19629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":false,"_links":{"self":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/23528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/comments?post=23528"}],"version-history":[{"count":1,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/23528\/revisions"}],"predecessor-version":[{"id":25024,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/posts\/23528\/revisions\/25024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/19629"}],"wp:attachment":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/media?parent=23528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/categories?post=23528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/tags?post=23528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}