The Hera Group entrusts the Armando Testa agency with their integrated communications.

A new collaboration is underway to increase awareness and promote the commitment of this multi-utility company in the life of the community and the areas it serves.  

New creative energy to talk about the services and values of one of the main Italian multi-utility companies operating in the areas of environment, energy and water and serving more than 7.5 million citizens:  the Hera Group has chosen the Armando Testa Group as their partner for their integrated communications.

After a pitch, called in recent months, the multi-utility company has assigned the agency a three-year contract which covers development and management of the entire communication strategy for an integrated corporate and commercial campaign. Particular focus will be dedicated to ATL, BTL, digital and social campaigns, as well as the development of informative materials for environmental and commercial communications and also cross-cutting creative initiatives. 

The fundamental aim of the collaboration is to increase awareness and the positioning of the Hera Group at a national level and to convey  just how unique its commercial offer is, by describing in a creative and consistent way,  the Group’s daily concrete commitment to sustainable development, which has been a feature of the group from its very beginning, highlighting the strong bond it enjoys with the communities where it operates and the strategic objectives that underlie its corporate purpose. 

Founded in  2002 and quoted on the Stock Exchange in  2003, the Hera Group is among the top 40 Italian companies for capitalisation (it is part of the FTSE MIB index) and since 2020 it has been included in the Dow Jones Sustainability Index, World and Europe. 

This is a company that is able to combine industrial size while being deeply rooted in the local area with consolidated leadership in a range of sectors: the first operator in Italy in the environment for treated waste, second in water cycle for the volume of water supplied, third in the business of gas and energy sales based on number of customers. 

This new collaboration between the Hera Group and Armando Testa brings together shared values, vision and concreteness.

«Armando Testa is the agency that has written the book on the history of Italian advertising. They are able to articulate the fundamentals of the  identity of the brands they work with.  We are certain that they will be able to develop an original and effective strategy for the Hera Group which will consolidate the brand reputation of this mulit-utility and make our communication distinctive and iconic.  This collaboration will enable us to strengthen our ties with that part of the Italian population who today receives at least one service from the Group, promoting our innovative and sustainable solutions for a greener future. Armando Testa’s creativity will help us to highlight what’s in our DNA and our values and also to express our daily commitment in all the sectors where we work – from energy to environment, from water to public lighting – creating a greater link with citizens, the users and the protagonists of our services» – Giuseppe Gagliano, Director of Central Communications and Public Relations of the Hera Group.

“We are thrilled to have been chosen by the Hera Group for this  beautiful and yet ambitious project, and we’d like to thank the whole team  for the trust they have shown us. A decision to tie themselves to us for a long period so that the project can have a long term strategic vision and also an immediate creative impact.  The desire to work together, to tell stories and get stories told. The objective is to become an iconic brand for Italians. As an Agency we truly have the solid foundations to flank the Hera Group in their challenges.  We’ve got three years to do this together, step by step! We can’t wait to get started.” – Nicola Belli, Board Member of  Armando Testa.