The Parmareggio Mice are back to surprise us with all the goodness of GranTerre Snacks. Campaign created by Armando Testa.

GranTerre, an outstanding Italian company which specialises in mature cheeses and cured meats is showcasing for the first time on the big screen its new entire range of GranTerre snacks. The new ad is part of the “Il Tagliere delle grandi bontà” (Board of great goodness) – a project, created by the Armando Testa agency, and, in addition to celebrating the Parmareggio Snack, it introduces two new references: Grana Padano and Asiago Stagionato snacks.
The stars of the campaign are once again Emiliano, Ersilia, and Enzino: the Parmareggio Mice, true connoisseurs of flavour, ready to get us to relive the magic of their story. With their warmth and wisdom, they guide us into an extraordinary world, where practical and delicious Parmareggio Snacks come right out of the heart of the Parmigiano Reggiano wheel: 100% natural and individually packaged. A burst of natural energy and a unique pleasure, complemented by the Grana Padano and Mature Asiago Snacks. Three great PDO cheeses that combine the taste of tradition with a healthy format, thanks to the single-portions, making them the perfect snack for the whole family, at home and on the go.
The campaign is a celebration of the goodness and quality of the products, always with the playful spirit typical of the mice’s adventures. The story comes to life thanks also to the direction and 3D production by H7-25, capable of making this world even more exciting, fun, and flavourful.
The campaign has been on air since 19th October on main TV channels with follow-up on radio channels and social media.
Credits
Creative Direction: Monica Pirocca and Michela Sartorio
Creative Team: Chiara Demichelis and Monica Barbalonga
Client Direction: Emanuele Cicogna Mozzoni
Client Service: Arianna Cipolloni
Direction and 3D: H7-25
Music and sound effects: Screen Play and Quiet, Please!

