Hera Group and Armando Testa on air with a new Heravigliosa Promo
The new HeraComm campaign dedicated to the new Hera Hybrid Electricity and Gas promo created by the Armando Testa agency is now on air.
This multi-subject campaign is aimed at three different target audiences. Thanks to the 200 euro bonus in their bills they can activate electricity and gas together and enjoy life while saving money:
Marco spares no expense in the kitchen because he knows that he is saving on his bills, Paolo hums away while shaving knowing that he can also cut his costs, while Erica enjoys a light-hearted moment dancing with her daughter.
They are the very characters who exclaim “Heraviglioso!” breaking the fourth wall, satisfied with the choice they have made ending with the statement: “It’s twice as good” to emphasise that the offer which is already good value since it combines fixed and variable prices, today is even better thanks to the new bonus!
The campaign closes with the claim, created by the Armando Testa agency which was already launched with the Hera Group’s corporate campaign: “The future with Hera? Heraviglioso!”
These light-hearted and dynamic ads were directed by Paolo Monico and produced by AT Studios.
The campaign will air from Sunday 1st March on TV with cuts of 30” and 15” and also on radio.
It will involve all major touchpoints ATL, BTL, digital as well as social media.
Client: Hera Group – Hera Comm
Hera Corporate Relations, Events and Advertising Manager: Stefania Santacroce
Hera Comm Corporate Relations, Events and Advertising Manager: Thejra Tonetto
Hera Comm Marketing, Communications Manager: Serena Saltarelli
Agency: Armando Testa
Executive Creative Direction: Nicola Cellemme, Georgia Ferraro
Creative Supervisor: Lorenzo Blangiardo, Maria Meioli
Head of Strategy: Guglielmo Pezzino
Head of Client Service Milan: Emanuele Cicogna Mozzoni
Account Team: Ludovica Tonti, Manuel Amato, Gaia Salandrini
Production Company: Armando Testa Studios
Director: Paolo Monico
Dop: Luca Esposito
Music: Operà Music
