Francesca Rava  Foundation and Armando Testa together again to help kids in health poverty. 

This year too the Francesca Rava Foundation  is promoting In the Pharmacy for kids, a wonderful initiative which has been assisting young people in health poverty for more than ten years. 

Until 20th November, you can buy and donate medicines in many participating pharmacies throughout Italy, to support lots of kids who do not have access to these essential products.

As well as longtime sponsor Martina Colombari, the Armando Testa agency is standing side by side with the Foundation. Always attentive to social issues the agency developed the creativity for the TV ad and the communication materials.  

The ad is a magical invitation to go to a pharmacy: testimonial, Martina Colombari, with a snap of her fingers encourages us to follow a big green flashing arrow,  moving around the city and showing us the way to the pharmacy,  where it takes up its place in the illuminated sign.

The 30-second commercial is being shown in rotation on main TV networks with a sound track specially composed by Filippo Beretta. The campaign is also airing in the press and on social media with photos by Massimo Bellotto.



Credits



Agency: Armando Testa

Executive Creative Directors: Nicola Cellemme and Georgia Ferraro

Creative team: Roberta Campagna, Carlotta Gilardi, Sebastien Sardet


Account team: Eugenia Cesile and Nikolina Gramegna

Production Company: AT Studios

Director: Luca Grafner