WORKS

YAMAHA MOTOR EUROPE

MT 125

Client: Yamaha Motor Europe

Date: 29/10/2019

Tag: DIGITAL, AUTOMOTIVE

Yamaha MT 125 is back on track with a new model, to turn on the "dark side" of the young and turn them into real MT riders. But how to talk to the "Z" generation, which lives always connected and in symbiosis with technological devices?

Simple, use their language. Hence the idea of communicating with the codes of the video game world: a new escape dimension to be shared with others and where the very young live, paradoxically, the most authentic experiences.

Because if their identity takes shape in the virtual world, even becoming a rider is an experience that must start online.

It will therefore be through an adrenaline-filled virtual game that Yamaha will bring this generation to light, making it the protagonist of an exciting ride on the streets of Tokyo.

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