WORKS

YAMAHA MOTOR EUROPE

MT 03

Client: Yamaha Motor Europe

Date: 04/10/2019

Tag: DIGITAL, AUTOMOTIVE

A red lightning has struck the city.

The new Yamaha MT-03 has arrived, and is ready to dazzle all those motorcyclists who had hung up their helmets.

To give the MT-03 its rhythm there is "Raijin", a Japanese god of thunder and lightning, who with the deaf notes of his huge drum causes a shower of arrows that illuminate the sky and the streets of Tokyo, dazzling anyone who looks at them.

With the claim "Dark Lightning", the new MT-03 enters the "The Dark Side of Japan" segment of the Japanese motorcycle manufacturer and is positioned as a bad, fast and gritty bike, to which no rider can resist.

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