WORKS

"The life of plants is harder than it seems": this is the concept which Vigorplant is using for its communication debut. The film shows the hard reality of plants in a shocking and provocative way, as they are compelled to put up with the vision of an odd character going round the house without a stitch on every day. The campaign has caused smiles and consensus at national and international level, with numerous clicks on youtube and widespread discussion on the main social networks and forums.