WORKS

VECCHIA ROMAGNA

Remix of emotions - videoclip

Client: Vecchia Romagna

Date: 25/05/2014

Tag: VIDEO CONTENT, DIGITAL, SOCIAL & COMMUNITY, FOOD & BEVERAGE, WALL-OF-FAME

BOB SINCLAR remixes Vecchia Romagna. We have built a new communication project based around the concept of "Remix", since music represents an amazing way to share things for young people and Tango is one of the strongest features, immediately identified with Vecchia Romagna. In this way we can open a dialogue with new generations while still preserving the brand DNA. So we saw Bob Sinclar as the perfect artist to develop the project and we invited him to create a remix of the track "Libertango", very well-known as the soundtrack of the brand campaigns. A video clip which also then became an ad were also developed from the new track.

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