WORKS

VECCHIA ROMAGNA

Remix of emotions

Client: Vecchia Romagna

Date: 25/05/2014

Tag: COMMERCIALS, FOOD & BEVERAGE

Bob Sinclar remixes Vecchia Romagna. For the first time, Vecchia Romagna has decided to address young people directly and it does so with a campaign which uses a creative "remix" of the values which have always been linked to the brand: tango and emotions. The theme of the "Remix" comes to life thanks to an outstanding testimonial, the famous DJ Bob Sinclar and his "club" version of Libertango, very well-known as the soundtrack of the brand campaigns, which he specially produced. The operation also includes a videoclip and a spot, as well as a teaser and, obviously, the new track.

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