WORKS

UNIVERSITA' BOCCONI

I'm from Bocconi

Client: Università Bocconi

Date: 27/02/2014

Tag: PRINT, INT'L PROJECT, SERVICES

We have designed the new international recruiting campaign for Bocconi University for the academic year 2014/2015. The campaign revolves around the concept "I'm from Bocconi", a universal way to reply to labour market demand: so it doesn't matter if a student is Italian, British or German because their training alone will be enough to show where they come from. Planned in the main national and international titles, the "I'm from Bocconi" campaign will run with four subjects, featuring both Italian and foreign students who are attending the University.