WORKS

Tescoma

Con Tescoma sei a casa - Tostapane

Client: Tescoma

Date: 07/03/2024

Tag: COMMERCIALS, DIGITAL, OUT OF HOME, PRINT, FOOD & BEVERAGE

Colorful, ironic, pop: it is the new Tescoma campaign “La tua casa, la tua storia”, signed by Armando Testa and dedicated to celebrating the brand's vast range of products. Those everyday but so special objects that help recreate moments every day of one's personal history, and to feel truly at home. From this truth the campaign was born, in which Tescoma products literally become palaces, villas, lofts in which one cannot help but want to live. The first film, produced by AT Studios, leads us into the world of a wonderful Toaster-house, with all the flavor of a special breakfast. A large integrated communication project that also involves the press, with the subjects Toaster and Infuser on air from February 2024, and others that will follow in the coming months, as well as digital, radio and out of home.