WORKS

Tescoma

A FAIRY TALE CAMPAIGN

Client: Tescoma

Date: 12/04/2021

Tag: COMMERCIALS, DIGITAL, FOOD & BEVERAGE

The new Tescoma film “La tua casa, la tua storia” (your home, your story) created by Armando Testa has been on air since 11 April.

Tescoma started off with the “Fairy Tales” campaign running in newspapers, trade press and on billboards in February, and now it is also coming to screens, bringing the joy, sweetness and magic of fairy tales into Italian homes.

The films were made by Little Bull Studios and directed by Matteo Sironi. In them we see a young mother – to the astonished eyes of her kids, she is transformed for an instant into a super sweet Snow White, a father baking delicious doughnuts for his Little Hood who tears them apart more than any wolf would, and a prince who never tires of wanting to wake up his eternal princess with a kiss and the aroma of coffee. And of course, Tescoma products are the stars along with all the characters.

Every day, in every home, every one of us plays out the loving fairy tale with all the people dear to us. And every Tescoma product – mixer, peeler, cake moulds, porcelain service and many other products for the kitchen and the home – was created to make those moments even easier, and better.

“This is Tescoma’s first TV campaign, and thanks to the collaboration with Rai Pubblicità it will be launched this month, exclusively on Rai with special initiatives, privileged prime time positions and a high affinity index with the target. This important launch is not an end in itself but will continue in May with a mix of vertical TV channels and digital activities, with video, display and social media campaigns.

It is an exciting moment, a new step forward for Tescoma, with the goal of becoming a love brand linked to the whole world of the home. ” says Nicoletta Abeni, marketing and communication director of Tescoma Italia.

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