WORKS

Tantum Verde SOS Afte

Afta da SOS

Client: Angelini

Date: 01/08/2018

Tag: COMMERCIALS, COSMETICS & PHARMA

When a mouth ulcer launches an SOS, Tantum Verde is ready to respond! Tantum Verde presents its new SOS Afte range: spray, gel and mouthwash.

The launch campaign on TV and the web features a dialogue between two girlfriends.
In a gym changing room a girl reminds her friend of their dinner appointment, but receives a gloomy reply: "It will be hard, I’ve got a mouth ulcer!”.
The girl is clearly an expert so she has a look at the ulcer and emphasises how painful it is with a: "Ah... this is an SOS mouth ulcer!" In the meantime, symbolic sounds typical of an SOS emerge from the mouth ulcer.
The 3D demo illustrates the protective barrier the Tantum Verde SOS Afte spray leaves: It quickly reduces the pain by creating a protective film with a prolonged effect of up to 6 hours.
Next we see the two girlfriends having dinner with their husbands at a restaurant. The protagonist, relieved of the pain caused by the ulcer, is relaxed as she enjoys her hot, tasty meal.
The film closes with the presentation of the complete Tantum Verde Sos Afte range and the guarantee of the Angelini brand.

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