WORKS

TWINSET

The ball game

Client: Twinset

Date: 12/05/2019

Tag: COMMERCIALS, DIGITAL, FASHION & LUXURY

Georgina Rodriguez is Cristiano Ronaldo’s partner and she is appearing for the first time in the film for the new Twinset commercial created by the Armando Testa agency, airing on Sky and Mediaset.

In the film we see the beautiful Georgina, it’s a Sunday afternoon and her partner is occupied on the pitch, so she follows her impulse and has fun doing silly little things all around the house.
The game finishes when he returns home and with two drops of the new Twinset perfume, she is there happy to welcome him.

The spot gives new life to one of the greatest successes of Italian music of the 1960s, “La partita di pallone “The football match” by Rita Pavone, the text is the perfect match for the creative concept of the campaign. And with its rhythm, boredom is sent to the bench.

The executive creative direction is by Michele Mariani, with art director Laura Sironi and copywriter Marta Agostini.
The campaign is developed on TV, web and social media. Planning by Media Italy.

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