WORKS

TELEFONO AZZURRO

Abuse

Client: Telefono Azzurro

Date: 06/03/2011

Tag: COMMERCIALS, CSR-EDUCATIONAL

A fund-raising campaign (using sms or telephone calls to a "supporting" number) on TV, press, radio, web and cinema, to strengthen the National Childline Listening Service, number 1.96.96 dedicated to listening to children and young adults in difficulty. The project aimed to increase the number of operators dedicated to responding to calls and then offering advice and also to build up a new consultancy service via chat.