In 1993 Massimo Lopez, awaiting a death sentence, expressed his final wish: to make a phone call. A wish he continued to express in the following 11 subjects created by Armando Testa for Sip, "A telephone call extends your life". At the time the slogan became a real catchphrase, a part of the everyday language of all Italians. And it still is today. A successful case history which was awarded a Gold Lion at the Cannes Festival.