WORKS

Tantum Rosa Intimo Quotidiano is an innovative line of detergents and wipes for intimate hygiene with soothing and antibacterial natural elements. Their latest generation formulas originate in the Angelini laboratories who have always been devoted to gynecological research with the brand Tantum Rosa. In the launch commercial, the protagonist invites the audience to reflect on the benefits in preventing intimate redness and minor irritations, common to millions of women, through gynecological check-ups and daily use of a specifically designed detergent such as Tantum Rosa Intimo Quotidiano Lenitiva. A nice butterfly, which also appears on the packaging, symbolically emphasizes the effectiveness by changing the colour from red to pink when it touches the detergent and then goes back onto the bottle.